Follow The Brand Podcast with Host Grant McGaugh

Innovation with a Heartbeat: Redefining Healthcare with Dr. G - Geeta Nayyar and Grant McGaugh

• Grant McGaugh CEO 5 STAR BDM • Season 6 • Episode 36

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Ever wondered how technology can enhance healthcare without losing the essential human touch? Join us as we sit down with Dr. Geeta Nayyar, affectionately known as Dr. G, to explore this question. From her transformation from a practicing physician to a leading tech innovator working with giants like Salesforce and AT&T, Dr. G's journey is inspiring. We dive deep into the challenges and opportunities at the intersection of healthcare and technology, with a particular focus on her best-selling book, "Dead Wrong: Diagnosing and Treating Healthcare's Misinformation Illness." Dr. G passionately argues for a healthcare system where artificial intelligence serves humanity first and foremost, not just corporate profits. 

This episode celebrates women leaders in healthcare and technology and provides valuable advice for aspiring female leaders. Dr. G shares practical insights on navigating the post-pandemic healthcare landscape, where technology like AI and EHR systems can complicate or enhance the doctor-patient relationship. We discuss the inefficiencies in current systems and how generative AI might offer solutions, stressing the importance of removing friction points to improve overall care. This conversation is a must-listen for anyone interested in the future of healthcare, where innovation and empathy are not mutually exclusive but deeply interconnected.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Speaker 1:

Welcome to another episode of Follow the Brand. I am your host, grant McGaughan, ceo of 5 Star BDM, a 5 Star personal branding and business development company. I want to take you on a journey that takes another deep dive into the world of personal branding and business development using compelling personal story, business conversations and tips. Development using compelling personal story, business conversations and tips to improve your personal brand. By listening to the Follow the Brand podcast series, you will be able to differentiate yourself from the competition and allow you to build trust with prospective clients and employers. You never get a second chance to make a first impression. Make it one that will set you apart, build trust and reflect who you are. Developing your five-star personal brand is a great way to demonstrate your skills and knowledge. If you have any questions from me or my guests, please email me. At grantmcgaw, spelled M-C-G-A-U-G-H at 5starbdm B for brand, d for development, m for masterscom. Now let's begin with our next five-star episode on Follow the Brand.

Speaker 1:

Welcome to the Follow Brand Podcast. I am your host, grant McGaugh, ceo of Five Star BDM, where we help you to build a five-star brand that people will follow and we welcome back trailblazers, visionaries and changemakers to another inspiring episode of the Follow Follow Brand Podcast, and today we are diving deep into the heart of healthcare technology and the powerful force that binds them together. Humanity, picture this you walk into a doctor's office, but instead of a warm conversation, you are greeted by the cold stare of a computer screen. The physician is typing, fiercely, capturing data, and it feels like you're lost in a sea of ones and zeros. That, my friends, is the challenge we are facing today. We are facing today and how do we bring the human touch back to health care when technology seems to be driving a wedge between us and the people we serve? So today I have the privilege of speaking with someone who's at the very forefront of this battle, a warrior for truth in the age of misinformation, a bridge between medicine and technology, and a fierce advocate for keeping humanity at the center of it all.

Speaker 1:

Dr Gita Nair, or Dr G as she is effectively known. She is not just a physician. She is a tech innovator, a best-selling author and a leader who has stood on some of the biggest stages, from Salesforce to CNN to Amazon Florida, and we'll talk about everything from her best-selling book Dead Wrong Diagnosing and Treating Healthcare's Misinformation Illness, to her work on AI that truly serves people, not just profits, and we'll explore how she became one of the most recognized forces in healthcare technology and how she is leading a movement to bring empathy back into our clinics and hospitals. But hold on tight, because this isn't just another episode. It is a journey into the future of healthcare, where technology and compassion must walk hand in hand, where innovation means more than just the gadgets and where every one of us plays a part in shaping a healthier world. So, whether you are a tech enthusiast, a healthcare professional or simply someone passionate about making a difference, stick around, because today we're not just following a brand. We are following a revolution on the Follow Brand Podcast, where we are building a five-star brand that you can follow. Welcome everybody to the Follow Brand Podcast, where we are building a five-star brand that you can follow.

Speaker 1:

Welcome everybody to the Follow Brand Podcast. This is your host, grant McGaugh, and I get the opportunity to interview one of the most well-known figures. I believe in healthcare and technology and also women, and we're going to have a conversation around humanity in healthcare, which we just had this talk and I was like, wow, you know, you think that's always been in healthcare humanity, the human component. But I think we get lost along our journey because there's so many facets to the healthcare systems that we forget why we're doing it in the first place. So I want to introduce you to Dr G, as she's so affectionately known as, and I'd like to get her introduced to us. Let's have a candid conversation, dr G.

Speaker 2:

Hey, Grant. Well, thanks for having me. I really, really appreciate you having the conversation with me and asking the right question.

Speaker 1:

Well, that's what it's all about. We have to ask the right question, because you are a wealth of information. I want to know something that's always intrigued me, because there are a lot of chief medical officers out in the world, however, there's only one, dr G. How did you make this transition to becoming so well-known? You know, I know you work for Salesforce, you work for AT&T but you're a well-known figure.

Speaker 2:

Tell us about that journey, well, thanks. Well, first of all, you're making me feel really good, so, thanks, let me know what you're doing tomorrow morning. Get my day started. No, you know, I think what has been interesting for me is in so much of what I've done, like many of us, I've either been in the wrong place at the wrong time or the right place at the right time.

Speaker 2:

And I don't think I'm alone. I think there are many physicians who sort of understand the power of technology, but also understand that, you know, healthcare, medicine, it is about people. We are in the humanity business and, unfortunately, you know, in the spirit of trying to move healthcare forward right the electronic health record being a good example we moved three steps forward and about five steps back right, whether we contributed to physician burnout or we stopped looking patients in the eye because we were so busy looking at our computers. So I think much of this has just been new territory, and so docs like me or other healthcare leaders like myself are really trying to now, in this next era of innovation, particularly when we think about artificial intelligence trying to get us to get it right, and I fundamentally believe it's about keeping the humanity in medicine and leaving the technology to allow us to do that right. So you're gonna have the right things to automate versus the things that simply can't be replaced by technology. But it is a bit of a nuance and it is a bit of a dance.

Speaker 1:

I truly get that. I've been in technology 25 years and I understand it. I've always looked at it as an enablement tool, not a replacement tool. It's an enabler and, as I you know, I haven't been sick a lot, so I haven't had to engage with the healthcare system as a patient very often. And when I discovered that the docs and the patients they have this interface between them the EHR electronic health system or health record, ehr electronic health system or health record and they spent one hour with the patient, two hours on the EHR just inputting information to taking someone and making them a data entry person, I was like why that is so inefficient. I don't understand why they're doing that. Now we're going to talk about that. But you wrote this book on dead wrong, which also got my attention Misinformation. Now think about it. You've got dead entry, then you've got misinformation. That could be a soup for a lot of challenges, Would you agree?

Speaker 2:

Well, absolutely, and it's demoralizing, right? So not only is it inefficient, but it's really demoralizing for physicians, nurses, the whole care team who really went into, for the most part, a purpose-driven profession. And so when a patient walks in and says you know, doc, I read about this thing and I think I'm going to stick with these supplements, as opposed to the medication you might recommend, and on top of that you're burnt out, and on top of that you need to over-document that conversation because you know it's not the standard of care, and you have to document all the things that you discuss the pros, the cons, et cetera. So it is. It has become a complicated environment to practice in, but therein lies the opportunity, right for technologists such as ourselves, to really put that narrative.

Speaker 1:

This is so important because not only are you a physician, but you also took on this mantle of understanding technology. How do you can utilize technology to get better health outcomes? You know that's really the goal is better health outcomes. How did you make that? I mean, you worked at Salesforce, you worked at AT&T, you do a lot of work with HEMS. Did you just have the passion to be both a physician and a technologist and just kind of merge those things together to create the Dr G that we know today?

Speaker 2:

You're so funny, grant, I love you. You're great. Look, I just happened to, like I said, be in the right place at the right time. My generation of physicians went from paper to digital, in our residency actually, and so I very much saw what paper allowed us to do, which was book our patients in the eye, write a short but meaningful note that perhaps only two people could read, um, and then the digital note, which now, for those of us who are around during the encyclopedia Britannica, is now the Encyclopedia Britannica. It's actually not very meaningful. It's quite long, often copied and pasted from multiple folks, and we no longer look our patients in the eyes. And even though we were promised this would be information we shared, we still have the same data silos that we had in paper, right, so physicians like me really understood what paper and technology could do side by side.

Speaker 2:

Now, that isn't to say that there's not more opportunity to get this right. We've seen this. We see that telemedicine is now here to stay. We see that analytics is a possibility, things we can do with clinical trials. So there's so much opportunity because of the EHR infrastructure that has been started, but there's still lots of gaps. There's still lots of gaps that we're faced with, that we had even when we had paper, and so really, that's what I've, you know, dedicated myself to is just how do you get this right in this era where there's no dearth of technology, but how do we also do it in a way that empowers both the patient and the physician, because there really is no good consumer experience if there's also not a good physician experience.

Speaker 1:

I agree, I totally agree with all of that and you've got a lot of, I would say, airtime during the COVID time period and that people. There was a lot of information or misinformation out there. Covid was a test Talk about a worldwide test of all of our healthcare systems and our knowledge around healthcare you even alluded to earlier. A lot of people were, like you, maybe self-diagnosed themselves. Like you know what I feel. I can do this, I'll do that, and then not listening to a physician who has a lot of experience and they're kind of diagnosing on their own. You wrote this book on dead wrong. What motivated you to write this book and what are you hoping that people will get out of it as they read through it?

Speaker 2:

Thanks, grant. So look, the reason, the inspiration for the book, was really the way I felt when COVID happened. I was actually sitting here in my home office and I remember it, feeling like a deja vu moment from the HIV AIDS epidemic. And the book actually starts out in chapter one with my patient, jerome, who dies from AIDS. And it was a very similar public health crisis in that mis and disinformation was taking over the narrative. And I talk about Jerome to his dying day, insisting that he was not a homosexual, could not possibly have AIDS, and I was clearly wrong as his physician. And we saw the same thing with COVID right, the stakes being just as high with regards to infection control, with regards to mobility and mortality, with regards to mobility and mortality.

Speaker 2:

And I felt it was the time to tell this story because in healthcare, as healthcare leaders, clinicians, we've always accepted that people got the facts wrong. We've always accepted that mis and disinformation was just part of the wallpaper at the hospital, it was just something in the background. We didn't really pay attention to it. But what's happened in the era of technology that we're in, is that mis and disinformation is actually getting worse because of technology right and because of the consumer-centric world that we have, and because we have devices on every wrist, every finger, everything we can carry is carrying information in a way that we didn't have in the past. So, while mis and disinformation may have been around since the Black Plague, it's now actually getting harder to get the facts and the truth out there, and we've lost a lot of trust in science, particularly since COVID.

Speaker 2:

So it's really the book is really a call to action to healthcare leaders to say no one is coming to save us and no one is coming to save our patients.

Speaker 2:

And it's time that we start deciding what the wallpaper is in the hospitals that we practice, because inevitably, it really is us that clean up the mess, right? Inevitably, the patient who doesn't get the prevention, doesn't get the medication, doesn't see the doctor, ends up in the emergency room and generally overburdens the system and also has a really poor outcome, right? So how do you instead flip the narrative and we, as science experts or medical experts or healthcare leaders, owning that conversation, owning the narrative and also putting technology strategies in play, that understand that 59 million Americans turn to social media for decisions about their healthcare, that understand that we have a workforce shortage and burnout issue. So there just are less people to answer the question for the average consumer right. And so how do we actually, in a post-pandemic world, meet the moment and understand that misinformation is in fact one of the issues we need to handle and not just an afterthought, as it has been to date?

Speaker 1:

That's so important. You know, meet the moment. I love how you just stated that and being transparent about the situation. We are in a consumerization of healthcare and we're getting inundated with a lot. I see so many ads but I never understood, to be honest and I hope our farmer people will listen to this podcast because, as a consumer, I sit there and I see these advertisements on different medications and I'm like I'm not a physician. Why would I know or make a decision about this type of pill that possibly can help me? I don't, I'm not sure. And then I always say at the end they always have these disclaimers about stuff has this side effect, that side side effect, this side effect, all this other stuff? I'm like this is actually work. People have to go out and buy this stuff and, you know, tell their doctor I'm going to take this instead. I I'm not sure. I think there's a lot. There's a lot of confusion in this space and I I don't know how it all works, but there's there's a lot out there. I don't know.

Speaker 1:

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Speaker 2:

Well, look, you know, I think mis and disinformation affects the whole industry, from the life sciences space, the med device space, the payer provider space. I think, if we all tackle it together, there are ways to partner with life science companies, med tech companies and patient advocacy groups. Right, because it does help. It does help in terms of patients being aware there are treatments, funny names, being made mainstream. One of the things we saw during COVID was people you know knowing the name of vaccines that had never had occurred before. Right, you get the Pfizer shots, you get the Jane Day shot. Right, that was kind of funny humors for doctors because no one's ever asked us that before. Right, it was just the flu shot before. And so in some ways it does raise awareness, in some ways it raises education. But it always is the right balance and the right partnership. And I'll give you a simple example.

Speaker 2:

So, as a rheumatologist, we give some pretty um, some pretty uh complicated biologics and there are, there are a lot of side effects. So when the commercial say you know, liver disease, renal disease, and they narrow it out, it's the truth. But by having that introduced to my patient in tandem with me, then we talk about it and I'm able to say, look, this is the reality is there are side effects to this drug. Just talk about it. And I'm able to say, look, the reality is there are side effects to this drug, just like there are to Tylenol, by the way, if you look at the side effects of Tylenol but when managed correctly, when we partner together, when we do blood work regularly, when we dose things correctly, when we monitor your symptoms, those are unlikely.

Speaker 2:

The risk benefit in medicine we always weigh the risk and the benefit. There's always risk. You cross the street, there's a risk, right, but the benefit is you get somewhere, you're going somewhere and if you're mindful, right, simple analogy look left, you look right, you look left again, you make the dash. It's unlikely, right, you're gonna have that risk. So that's the important piece is how do we actually all still empower the patient physician relationships, and so I think there is a role for life science companies and device companies to empower that relationship. It really comes down to that, same with the technology. I'll say it again If you are not getting between the doctor and the patient, you keep the humanity in the center, and the more you can take all of the other inefficiencies in the background away. That's the key. Those are always going to be the strategies, the technology strategies that work. Those are always going to be the mis and disinformation strategies that work, and we just have to get back to basics in many ways.

Speaker 1:

I agree with you. Back to basics, the human factor, the convergence of humanity, technology and the clinical world. What does that look like? Now? I'm going to change the subject just a little bit, because another thing I'm very impressed with and I work with some of these large technology companies and you don't see a lot of women in the technical space and also, as in even the medical space, at the higher levels, space at the higher levels, you have been able to transverse both of those and you're an advocate for women in leadership and that type of thing. If you were a woman today and you just, you know, got out of school, perhaps you're now on that track to become a physician, what advice would you give to them?

Speaker 2:

Well, Well, you know, this is actually one of the things I'm very intentional about, and in my book you'll see that there are two young female illustrators. One is my daughter, who's 12, but at the time was 10 or 9. And Sneha Akaraki, who is now a first-year medical student. She was a pre-med student at the time. I did the illustrations for the book and I'll tell you, grant, it's about being intentional. So I'm a big believer that talent is everywhere, but opportunity is not. And so I would say, for my generation, those who are in the industry, both men and women, creating opportunities for people but then also reaching out. You know, I think the twenties and thirties in particular, finding potential female leaders in their twenties and thirties, it's the biggest Delta. It's the biggest Delta.

Speaker 2:

If someone in my twenties or thirties had given me a stair step to just climb, I could have avoided a lot of missteps, I could have avoided many hardships. Um, and I think what I would say is if STEM is your passion, stem is the way you change the world. And to be unapologetic in looking for mentors, both men, women, culturally, uh, you know, know, for myself, the South Asian community is one I have invested in and has invested in me, but wherever you find it, because I've had any number of mentors that are largely not from my community and are largely more men than women. I simply didn't, I simply couldn't find those folks, but I think that that has changed progressively, and so one of the things I would say is for women who have reached a certain stature to turn around and look back right.

Speaker 2:

Turn around and look back. It's really about creating opportunity. I do believe that talent is there, but opening the door, creating an internship, having a conversation and, as a young woman, I think it's raising your hand and being in places and creating networks. Anyone can read a book, but I think having a healthy network, being a collaborative leader and someone who's not afraid of hard work I mean these are all things I tell my 12-year-olds. So you're 12 and above, or a female or male, frankly, I think that's just par for the course if you're looking for an ambitious, impactful career.

Speaker 1:

I like that Intentional. Be intentional, knock on those doors and get that seat at the table and bring a full-time career.

Speaker 2:

All they can say is no, and I think this is something I tell my daughter all the time, don't you know, okay? So you get rejected and you're stung for a few minutes If somebody says no, they were never the right person anyway. But you're not left with this. What if moment, what if I just asked, or just gotten that business card or need the extra time to go to that event, whatever it might be.

Speaker 2:

But I think sometimes women were like afraid of rejection, or it's a very human thing to just be a rejection, professionally, personally, right, and so I think, encouraging rejection and encouraging failure, you know, let me tell you, somebody was asking me this question about the book and they said how did you get a publisher? And I said, well, it's very simple. I'm someone who is incredibly motivated by rejection. I was rejected so many times. It only made me more furious. It just made me more furious, and so I just admit again to somebody else, and then the next one, and the next one, the next one, and I, you know I had.

Speaker 2:

I have this attitude of in spite of you, I'm going to do this because I'm so passionate about it and I think you just have to have that thick skin and I think women sometimes, um, we internalize a lot of things and you just, you just't. It's not personal, it's not for me. I was an untested author, of course, I was going to be rejected, and it actually had nothing to do with whether I was a woman or not. It's just, it's hard to get your first break. That's the world, that's the industry. So you chin up and you move forward I love that, love that perspective.

Speaker 1:

And I'm telling you, I've been working G and I reached out to her because she was at a HIMSS conference. People don't know HIMSS Health Informatics Management System Society it's a big word, right? But it's HIMSS, everybody knows it, right? I saw her up on stage and she was moderating a couple of different panels and I said wow, she's a great speaker. Then I come to find out that she lives in Miami. I'm in Miami, like wow, she went to the University of Miami. I said, no wonder, would she come and speak at our regional HIMSS Integrate Conference? And before that you had talked about her just doing a segment on women in technology and we were looking to do that. Now you have to be persistent. First of all, to get on their schedule is like I got the golden ticket right. It was like winning the lotto.

Speaker 2:

You are too funny. You are too funny. Well, I'm thrilled to be there. I always love doing things in South Florida, Miami, in my hometown, in my community. So thank you for the invite, Grant. I'm really looking forward to it.

Speaker 1:

Oh, we're going to have a great time. You're going to come, you're going to kick everything off. We're going to have a wonderful, wonderful one-day conference. You're going to be one of the headlines. We've got also two other individuals that will be a part of this as well. Actually, there's an all-day conference, so there's many individuals that are going to be a part of this. We want to see if we can get Hal Wolf to make an appearance, but we'll see if we can get him to do that as well. But we have Ed Marks also will be speaking, and then Patrick Hale from VITAS.

Speaker 1:

People are not aware that's the largest hospice. I would say I wouldn't call it a hospital, but it is the largest hospice provider in the United States. So they're all going to be there. So give us this. I know you're thinking through this. It's going to be in October. Give us a little preview. What do you think is important for that kind of audience local health care and hospital providers to really hear from you. Because you've got AI that's out there. You've got all kinds of leadership issues out there. You've got a lot. You know how do we get by with the monies that we have? There's budgeting issues, there's all kinds of things that are out there. What kind of message do you want to give to us?

Speaker 2:

Look, I think the message I would give to our community, as well as any community in the healthcare space, is that we are in the most exciting time to be a healthcare leader. I mean, we are living in a post-pandemic world where there is no dearth of innovation. Whether you're talking about AI, ehr, remote monitoring devices like these that we all have on our wrists and our fingers, there is no dearth of innovation. It is all in the application of it. And we have to, again, we need to focus on what drives revenues in the healthcare space. It's the doctor-patient relationship. What makes people make that appointment, what makes people follow up, what makes people get that mammogram and that colonoscopy? It is fundamentally that relationship, and so, whatever piece of the puzzle you're on, you want to ensure that you are not getting in the way of that relationship, whether it is the implementation of AI, whether it is the way you are moving forward with your EHR initiative, whether it's the way you're thinking through your telemedicine strategy. And I'll give you some simple examples. Right With the EHR, for example, we solved three problems that we created. Five days, we literally launched a scribe service. I mean, the EHR is supposed to document and it did it so badly and it was so non-intuitive to doctors, we now put a third person in the examining room. Badly, it was so non-intuitive doctors. We now put a third person in the examining room. Meanwhile the doctor is asking you about your family history, your sexual history, your alcohol, tobacco use, drug history. We changed the relationship right and we largely made it an inefficient workflow. I think we have an opportunity to fix that, particularly when it comes to generative AI and when it comes to things that are not so sexy to talk about. Right, grant, local decision support, prior authorization that's the friction. That's the friction in healthcare and if we remove that friction, we will actually improve the relationship and drive those efficiencies of the economics. Right the economics we can see more patients, we can generate more revenue, we can generate more valuable visits. Right the economics we can see more patients, we can generate more revenue, we can generate more valuable visits right. And then finding the right places for telemedicine, which is also very efficient if done correctly, if it's for the right specialty and the right type of patient. So I think that's the next era of healthcare transformation.

Speaker 2:

It requires true healthcare leadership and also a reflection from the technology. We've had technology around for a long time. We've had AI around for a long time, so what are the lessons learned? What are the things that we now need to stop for a minute, reflect and learn and then point such a powerful technology like generative AI at. But the technology is only going to amplify either our bad habits or our good habits, and so we have to understand that data silos exist. Ai is not going to fix that, ai is not going to help us with that, so it's only going to be as smart as those silos or it's only going to broaden health equity. We have to still fix all the stuff we have to fix, but there's a lot of low-hanging fruit that, even if we just start with that and crawl, walk, run, we can get to a much better healthcare system.

Speaker 1:

I love crawl, walk, run. I'm very, very familiar with that. I think people some people get intimidated by technology and they feel like it's a replacement. You know it's just going to be worse. And I know a lot of people in the clinical space. They saw what happened with the EHRs as you alluded to, and they're like, oh my God, there's more of a problem. I just want to heal my patient. I want something that helps me do that, not something else that takes away from my clinical support, diagnosis, treatment, all of these things, things. And we need voices like yourself so people will then understand how they can point and direct on different technologies in a way that you do absolutely get better, better outcomes. So one other question, because we've got to know this how do we get a hold of this book that you've got out there and what you're doing? And before we even talk about how to get hold of it, tell me what motivated you, what did you feel you were passionate about, you were furious about?

Speaker 2:

that you needed to get this book out there for the public. Well, again, grant, thank you so much. I mean, the book is available anywhere. Books are sold Amazon, barnes, noble, wherever your local bookstore is. The book is now a Wall Street Journal and USA Today bestseller, so very, very proud of that. Thank you for that. Look again, I really.

Speaker 2:

For me, it was a flashback to HIV, AIDS, but it was also just a state of the industry, right State of the industry in an era where 59 million Americans turned to social media for decisions about their health care, for an era where now the wearable market is a $54 billion market in 2023, and it was a $24 billion market in 2019,. It's telling you, the consumer is interested in their health. They're hungry for their health, they're thirsty for their health, so much so they're going to spend money out of pocket to measure their steps, their mood, their pulse, anything and anything that can be measured. The consumer is measuring it, even if they don't know what it means. Even if they don't know what it means because they are so interested in their health in a post-pandemic world.

Speaker 2:

And so it really is about meeting the moment, understanding that myths and disinformation is the wallpaper we, as healthcare leaders, need to determine what.

Speaker 2:

Should that wallpaper be right? We can't just be these passive observers saying, yep, that's just the world we operate in and that no one is really going to save our patients or ourselves. We are going to have to do it as healthcare leaders. This needs to be a strategic priority, whether you're on the payer, provider, life sciences, med tech side. The reality is that missing disinformation is impacting your business in some capacity, and if you are in charge of consumer experience, if you are in charge of or interested in patient acquisition and retention that drives your revenue, if you're interested in a happy, healthy workforce, this is an issue that you have to tackle, and every organization has someone in charge of that. And yet whenever I ask who's in charge of the missing disinformation strategy, no one raises their hand because it's the wallpaper, and so it's really a call to action to say that has to change and that the world we're living in and the healthcare world we're living in, for tomorrow this is going to be a bigger and bigger issue.

Speaker 1:

I totally get that. I love that call to action, so, so important. I'm going to tell our audience that can definitely tune in to you on LinkedIn. I see a lot of your information on LinkedIn that you have. So, dr Nair, you also have a website that people can go to to get a lot of your information and book you for speaking engagements.

Speaker 2:

Thank you, grant. That's pretty easy to find me, so thank you, I appreciate that.

Speaker 1:

Well, we're going to find you here. I think it's on October 24th. You're going to be in South Florida. You're going to be at the HIMSS Integrate. You're going to do some book signings. So if everyone wants to come down, maybe if they already purchased your book, maybe they can get it signed or they can buy one right there at the conference. I want to thank you again for taking the time to meet with us as this precursor to you coming live. You got to get you live in your hometown, right.

Speaker 1:

Sometimes you got to go hey, I can just pump my bricks and be right here in the Miami area and do some things, and I really appreciate you taking the time to do that.

Speaker 2:

You bet. Thanks, grant, I'll see you soon.

Speaker 1:

Absolutely, you take care. Thanks, Grant, I'll see you soon. Absolutely, you take care. Thanks for joining us on the Follow Brand Podcast. Big thanks to Full Effect Productions for their incredible support on each and every episode. Now the journey continues on our YouTube channel Follow Brand TV Series. Dive into exclusive interviews, extended content and bonus insights that will fuel your success. Subscribe now and be a part of our growing community, sharing and learning together. Explore, engage and elevate at Follow Brand TV Series on YouTube. Stay connected, stay inspired. Till next time we will continue building a five-star brand that you can follow.