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Follow The Brand Podcast with Host Grant McGaugh
Are you ready to take your personal brand and business development to the next level? Then you won't want to miss the exciting new podcast dedicated to helping you tell your story in the most compelling way possible. Join me as I guide you through the process of building a magnetic personal brand, creating valuable relationships, and mastering the art of networking. With my expert tips and practical strategies, you'll be well on your way to 5-star success in both your professional and personal life. Don't wait - start building your 5-STAR BRAND TODAY!
Follow The Brand Podcast with Host Grant McGaugh
Vision to Victory: 2024 in review with Grant McGaugh
Uncover the secrets to setting your personal brand ablaze as we wrap up 2024 with powerful reflections and prepare for an impactful 2025. As the CEO of Five Star BDM, I open up about my transformative roles at SETI Case and Cohen High School Capital, sharing how we're igniting economic growth in the Caribbean and Latin America. Joined by industry leaders like Latasha Barnes, Dr. Eric Kelly III, and Dr. Tiffany Trostle-Sandoval, we explore the essence of aligning vision with action, and the vital role strategic partnerships play in providing entrepreneurs with crucial access to capital. Dive into stories of purpose-driven leadership that inspire meaningful change and elevate your personal and professional brand.
Embark on a journey through the transformative power of AI across industries, from revolutionizing healthcare to empowering personal banking. Discover how AI is not just a tool, but a partner in innovation, as we guide businesses through AI transitions at Five Star BDM, ensuring they stay competitive and trustworthy. Celebrate the successes of Brave Brand Blueprint alumni like Kamala Strother Morrison and Joy McMillan, as they redefine personal branding and innovate in their fields. With thought-provoking insights from experts like Dr. Akash Parvati and Patrick Hill, we invite you to explore how technology is reshaping our world and how you can harness these innovations to lead change into the new year.
Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!
Welcome to another episode of Follow the Brand.
Speaker 1:I am your host, grant McGaughan, ceo of 5 Star BDM, a 5 Star personal branding and business development company. I want to take you on a journey that takes another deep dive into the world of personal branding and business development using compelling personal story, business conversations and tips. Development using compelling personal story, business conversations and tips to improve your personal brand. By listening to the Follow the Brand podcast series, you will be able to differentiate yourself from the competition and allow you to build trust with prospective clients and employers. You never get a second chance to make a first impression. Make it one that will set you apart, build trust and reflect who you are. Developing your five-star personal brand is a great way to demonstrate your skills and knowledge. If you have any questions from me or my guests, please email me. At grantmcgaw, spelled M-C-G-A-U-G-H at 5starbdm B for brand, d for development, m for masterscom. Now let's begin with our next five-star episode on Follow the Brand. Welcome everyone to the Follow Brand Podcast. I am your host, grant McGaugh, ceo of Five Star BDM, and today we are closing out 2024 with a powerful reflection and a bold look ahead into 2025. This isn't just an episode. It is an opportunity to align your vision with action and prepare to elevate your personal and professional brand for the future. This year has been nothing short of transformational and, personally, I have had the privilege of stepping into new roles that deepen my passion for strategic growth and innovation and, as the newly appointed advisory board member of SETI Case and senior managing director for Cohen High School Capital, I've led efforts to structure investments poised to reshape economies in the Caribbean and Latin America. Through our Case Capital Markets Formation Program, we are laying the groundwork for a financial ecosystem that will unlock unprecedented opportunities for businesses, communities and investors alike, and investors alike. At Five Star BDM, our mission has always been to empower leaders, especially in healthcare, technology and finance, to amplify their brands and create lasting impact. This episode is no different. Today, we will reflect on the lessons learned in 2024, from the growth of personal branding to the transformative power of collaboration and, most importantly, we will set the stage for 2025, a year where we're not only embrace change but lead it. And whether you are a CEO exploring new markets and entrepreneurs seeking innovative partnerships, or leader navigating industry shifts, this episode is for you. We're diving deep into the strategies, insights and trends that will shape your success in the year ahead, and I encourage you to listen closely, take notes and envision how these ideas can elevate your own journey. So settle in and join me for this exciting conversation. Let's reflect, reimagine and resolve to make 2025 your ground breakthrough year. Welcome to the Follow Brand. Welcome everyone to the Follow Brand Podcast. I am your host, grant McGaugh, ceo of Five Star BDM, and today we're closing out 2024 with a powerful reflection on a bold look ahead in 2025. Now, this isn't just an episode. It's an opportunity to align your vision with action and prepare to elevate your personal and professional brand for the future.
Speaker 1:This year has been nothing short of an extraordinary journey. Personally, I've had the privilege of stepping into new roles that deepen my passion for strategic growth and innovation, and, as the newly appointed advisory board member of CETI, case and senior managing director for Cornhusker Capital, I've led efforts to structure investments poised to reshape economies in the Caribbean and Latin America. Through our Case Capital Markets Formation Program, we're laying the groundwork for a financial ecosystem that will unlock unprecedented opportunities for businesses, communities and investors alike across the Caribbean. At Five Star BDM, our mission has always been to empower leaders, especially in healthcare, technology and finance, to amplify their brands and to create lasting impact. Now, this episode is no different, and today we will reflect on the lessons learned in 2024, from the growth of personal branding to the power of collaboration and, most importantly, we will set the stage for 2025, a year where we will not only embrace change but lead it. And whether you're a CEO exploring new markets, an entrepreneur seeking innovative partnerships or a leader navigating industry shifts, this episode is for you. We're diving deep into the strategies, insights and trends that will shape your success in the year ahead, and I encourage you to listen closely, take notes and envision how these ideas can elevate your own journey. So settle in and join me for this exciting conversation, and let's reflect, reimagine and resolve to make 2025 your breakthrough year.
Speaker 1:Welcome to the Follow Rand Podcast. Our commitment to that Cordasher Capital, is to leverage our extensive experience and network to support the development of this financial ecosystem, and we aim to facilitate seamless access to both debt and equity financing, empowering businesses to scale and enhance shareholder value. This initiative is not merely about financial transactions. It represents a strategic integration of capital markets, technology and transportation to open new market opportunities for local businesses in the Caribbean. It fosters trade relations and economic integration, positioning the US Virgin Islands as a pivotal hub in the global financial arena. We are excited about the future and the role that CASE Capital Markets funding will play in driving sustainable economic development. Together, we are building a resilient and dynamic financial infrastructure that will serve as a catalyst for innovation and prosperity across the region and as we reflect on 2024,.
Speaker 1:One of the standout accomplishments at Five Star BDM has been our ability to empower entrepreneurs and small business owners with strategic access to capital. Now, many of you in our audience are leaders of growing businesses navigating the complexities of funding, branding and expansion. This year, we strengthened our commitment to providing tailored solutions that bridge those gaps, enabling you to realize your business potential. Through our collaboration with Cornhusker Capital, we've introduced opportunities for business owners to access financial tools that drive growth, whether through capital raise, m&a strategies or structured exit plans. The mission has been clear Create a pathway to success that combines financial expertise with innovative solutions, and one of the key milestones for our strategic partner, core District Capital this year was its inclusion in actuals due to 2024 Lower Middle Market Investment Banking League tables, ranking among the top 25 investment banks out of 404 firms. This achievement reflects the firm's exceptional performance in sectors like IT, healthcare technology and industrial businesses. With a $50 million investment portfolio in 2024 and deals set to close in 2025, cornhusker Capital has consistently delivered value through initiatives such as tailored capital raises for IT service providers and innovative M&A transactions in healthcare technology. Now their proven framework has been pivotal in ensuring every deal aligns with client goals while mitigating risk and maximizing return.
Speaker 1:Let me share a quick example of the kind of impact we are making. This year, corners for Capital facilitated a capital raise for an IT managed service provider, enabling the company to expand its market presence provider, enabling the company to expand its market presence. The result a 30% increase in enterprise value and a clear path toward future scalability. Another highlight was a healthcare technology merger that streamlined operations and enhanced competitiveness in a crowded market. Now, confidentiality limits what I can disclose.
Speaker 1:These successes underscore how we're helping businesses thrive at the intersection of technology and finance, and many of you might not be fully aware of the financial solutions available through Corners for Capital and Five Star BDM. And those aren't just for large corporations. They're for growth-oriented small business owners and entrepreneurs looking to scale, attract investors or transition ownership. So, whether you need capital for expansion, strategic advice on mergers and acquisitions, or guidance for estate and retirement planning. We offer a comprehensive suite of services designed to meet your unique needs, and those key services include debt and equity financing, helping businesses raise the capital they need to expand without compromising operational control. M&a advisory, facilitating mergers and acquisitions that drive innovation and operational efficiency. Estate and retirement planning through the Five Star BDM Partner Network, ensuring your personal and business finances align for long-term stability and peace of mind. Now these opportunities aren't just financial. They are a change maker and they position you to be a leader in your industry while securing your financial future your financial future Now.
Speaker 1:One of the biggest challenges that we faced this year was a widespread lack of awareness around small business owners about their financial options, and too often, businesses hesitate to explore capital opportunities because they feel these tools are out of reach or overly complex. This challenge inspired us to double down on education through webinars, personalized consultations and simplified financial frameworks. We've started to close this important gap. Now, the lesson here is simple Empowerment comes from knowledge, and when businesses understand their options, they can make informed decisions that lead to sustainable growth to sustainable growth, and at Five Star BDM, we believe that the future of business growth lies in a partnership that combines expertise, innovation and integrity, and, with Cornhusker Capital as a cornerstone of our strategy, we are building a resilient ecosystem for entrepreneurs and small business owners to access the resources they need to scale and for 2025, we are excited to continue this journey, expanding our reach and creating new opportunities for our clients. So, whether it's through the case, capital markets and initiative, or innovative solutions and personal finance for our clients. So, whether it's through the case, capital markets, the mission tab, or innovative solutions and personal finance, our mission remains the same to help you succeed at every stage of your journey. And we are diving into an exciting topic how the partnership between Five Star BDM and one of our clients, agile InfoWays, has driven innovation and provided real solutions for our enterprises and small business owners alike.
Speaker 1:And this year has been a journey of resilience, forward thinking and collaboration, and I am very happy to share the highlights with you. One of the key ways we've made an impact this year is through our monthly webinars with Agile InfoWay. Now these sessions have become a hub for industry leaders and technology enthusiasts to learn and share and innovate. Let me walk you through just some of the standout sessions we hosted in 2024 and the knowledge we brought to the table. And last January we kicked things off with Fortify and Mobilize navigating security landscape in web and mobile applications. This session addressed the critical aspects of security, offering strategies to safeguard digital assets in today's complex environment.
Speaker 1:Then we hosted Navigating the AI Wave C-suite strategies for healthcare transformation. This webinar zeroed in on how artificial intelligence is transforming the healthcare sector, providing executives with actionable insights to drive strategic innovation. And then we shifted our focus to scaling virtual care navigating challenges in infrastructure and workflow, and this session was all about adapting infrastructure and workflows to meet the demands of scaling virtual healthcare services, which is a very, very hot topic in the healthcare space. And then we will wrap things up in the fall with the series on the future of tech and the era of AI the possibilities, the challenges and the road ahead. In this session explore the evolving technological landscape and the immense potential of AI, along with the challenges we need to tackle to fully harness its power.
Speaker 1:And then we had numerous webinars with C-suite individuals from Broward Health and from Health Choice Network the viewpoint from the CEO lens on technology, and what does that look like? What are the implications as we step into this new year. And then we wrapped it all up talking to a lot of our tech hub people. Jason Wilson came on from a cybersecurity aspect, then we had John McLaughlin, who's also a board member of Tech Hub, talk about the insights into 2025 from the experts from Roanoke Shaw, john. We get a very good, robust, full view of what it's going to look like as we move forward in these frameworks of artificial intelligence and machine learning.
Speaker 1:And these webinars weren't just about sharing information. They're about fostering a community of learning and innovation, and we brought together some of the brightest minds in technology and business development to explore how artificial intelligence, machine learning and custom engineering solutions can transform operations for enterprises and small business owners. Our partnership with Agile Infoways this year has been the development of a Help For you application. This app is a prime example of what happens when cutting-edge software engineering meets a real-world challenge. Designed to enhance student safety and well-being, the Help For you app leverages artificial intelligence to provide timely support and proactive safety measures for our users. Agile InfoWay's technical expertise, combined with five-star BDM strategic insight, made this vision a reality. It's innovation with purpose and it's making a difference for our children. And as we look ahead in 2025, our partnership with Agile, infoway is poised to achieve even greater things with Agile, infoways is poised to achieve even greater things by continuing to push the boundaries of artificial intelligence and software engineering.
Speaker 1:We are not just adapting to change, we are leading it, and if you missed any of these webinars or you want to learn more about our work with Agile Infoways, I encourage you to visit our website or agileinfowayscom to reach out to us, or reach out to us directly via email, and this will keep the momentum going in 2025 as we continue to innovate and create solutions that matter. Now we're about to dive into something that's on everyone's mind lately, and that is artificial intelligence. Just a few years ago, ai felt like something out of a sci-fi movie, but now it is everywhere and it is changing everything about how we work and how we live, and how we live At Five Star BDM, we've been closely tracking these changes, not just to stay informed, but to help our clients stay ahead of the curve. So I want to share some exciting developments in three industries where AI is making the biggest splash, and that is healthcare, technology and finance. So let's start with healthcare Now.
Speaker 1:This one is very fascinating because the impact is so tangible. I want you to imagine this Doctors using AI to sift through thousands of patient records in seconds, spotting patterns that might have been missed otherwise. Ai tools are helping diagnose conditions faster and even suggesting personalized treatment plans tailored to the individual. But here's where I find most inspiring AI isn't just about replacing doctors. It's about enhancing what they do best connecting with their patients. Here's where I find most inspiring AI isn't just about replacing doctors. It's about enhancing what they do best connecting with their patients. Taking over the heavy lifting of data analysis and administrative tasks, ai is giving doctors back the time they need to focus on care. That is a win-win for everyone.
Speaker 1:As we move on to technology, which are moving super fast. We all know about genitive AI, and it's absolutely incredible. Companies are using it to solve problems in ways they never thought possible. And here's the kicker it's creating entirely new job roles, positions that didn't even exist a year ago. And at Five Star BDM, we are seeing companies not just adopt these tools, but rethink how they operate. They're using AI to streamline operations, spark innovation and stay competitive in a world that's changing faster than ever.
Speaker 1:And then there's finance. An industry that might surprise you is how personal banking is becoming thanks to AI. And now picture this it's 3 in the morning and you've got a banking question. Imagine an AI-powered chatbot that's so human-like that can give you instant help. Or imagine your account has been flagged with suspicious activity before it even becomes a problem. Thanks to AI, that is what it's like in today's world, and even going forward into 2025. It's making us more secure, more efficient and more personal, and for the companies we work with, it's making us more secure, more efficient and more personal. And for the companies we work with, it's opening doors to serve customers in ways they never could before.
Speaker 1:And here's what really excites me AI isn't just automating tasks. It's opening doors for more meaningful work, and at Five Star BDM, we're seeing this firsthand. We are helping companies navigate this transition, showing them how to use AI as more than just a tool, but just as a true partner in innovation. This isn't just about replacing people. It's about empowering them. It's about creating opportunities for businesses and employees to grow in ways we've only just begun to imagine.
Speaker 1:So if you're listening and you're thinking, this all sounds great, but how does it apply to me? Don't worry, that's where we come in At Five Star BDM. We have the resources you need to start, from webinars with industry leaders to consulting services tailored to your business, we will help you get comfortable with AI and turn it into a competitive advantage. So, whether it's implementing these tools or just understanding what's next, we're here to help you, to guide you. This isn't just about keeping up. It's about getting ahead and staying there, and that's what we're all about at Five Star Media. We're here to help you turn today's challenges into tomorrow's opportunities. So I'd love to hear from you, I want to hear about your experience with AI in your industry. So please drop us a line, send us an email, talk to me on LinkedIn. Let's talk about how we can help make the most of these exciting changes. So I've got something very special to share as we start really getting into what's going on and what happened in 2024.
Speaker 1:And you know how sometimes the most exciting developments in healthcare tech can feel a bit distant. Well, today I'm going to make it very personal, because I recently received an honor that I'm truly humbled by, and that's being named a HIMSS fellow the Health Informatics System Society. Now, if you're not in healthcare tech, himss might sound like just another acronym, but it's actually an amazing global community with over 100,000 people who are all working to revolutionize healthcare through technology. Now let me take you behind some of the scenes of something really cool that happened earlier this year. I co-chaired the award-winning Gold Chapter M South Florida Integrate 2024 at the LeVon Innovation Center in Fort Lauderdale, and let me tell you this was an incredible event. And let me tell you this was an incredible event.
Speaker 1:I had an insightful fireside chat with Dr Gita Knight and she dropped this truth that I just can't get out of my head. She said technology without trust is just a collection of expensive tools. Well, that really hit home, because it is so true. We can have all the fancy AI and cutting-edge tech in the world, but if people don't trust it, it's just expensive decoration. And speaking of AI, we have this fantastic panel with CIOs from major healthcare systems like Memorial Healthcare, broward Health, mount Sinai Medical Center, nova, southeastern University, jeff Sturman, matter of fact, fromow Health, mount Sinai Medical Center, nova, southeastern University. Jeff Sturman, matter of fact from Memorial, said something that perfectly captures what we're trying to do and AI isn't here to replace doctors, it is here to make them even better at what they do. And Shaw, from back to South Florida. We're talking about how we're using this innovation to tackle real problems in our own backyard, right here in South Florida, where we're seeing some pretty serious health care disparities. So think about the differences in maternal health outcomes or diabetes care in Hispanic communities.
Speaker 1:At Five Star BDM, we're rolling up our sleeves and doing something about it, ready to elevate your brand with 5 Star Impact. Welcome to the 5 Star Brand Podcast, your gateway to exceptional personal growth and innovative business strategies. Join me as I unveil the insider strategies of industry pioneers and branding experts. Discover how to supercharge your business development. Harness the power of AI for growth and sculpt a personal brand that stands out in the crowd. Transform ambition into achievement. Explore more at FirestarBDMcom for a wealth of resources. Ignite your journey with our brave brand blueprint and begin crafting your standout Firestar teacher.
Speaker 1:Today We've got this amazing project where we're integrating social factors, things like where people live, the transportation situation, the support systems, the right electronic health records. It's about seeing the whole person, not just their medical chart, and that's what this HEMS fellowship is all about. It's a huge honor, but what it really means to me is responsibility. It's about using our expertise to make healthcare work better for everyone, and that's exactly what we are doing at Five Star BDM, and if you're listening and thinking about how your organization can keep up with all these changes in healthcare, let's connect, let's talk about it. Whether you're looking to bring in AI, improve patient outcomes or tackle those with health disparities that we just talked about, we are with you. You know what really, really, really blows me away as I look back. It's not just how far we've come with technology, it's how we're using it to make healthcare more human, because, at the end of the day, that's what it's really all about. So I want you to go to our website at 5starbdmcom, or send me an email at grantmcgall at 5starbdmcom as well, to help your organization to navigate these changes, and together we're building something truly extraordinary in healthcare.
Speaker 1:So I have another highlight from this year that I'm happy, very happy to share, and this one's very special. That's with the National Association of Health Services Executive. That's the Florida chapter, which was named Chapter and program of the year at the National Conference, which has never been accomplished in the 50-plus year history of the NAHSE. Now, this isn't just another award to display on a shelf, it's shell. This recognition represents something much bigger, more real, transformative and change, and it's happening in healthcare leadership right here in Florida. So let me give you a snapshot of what NAHSE Florida has been up to At the 39th Annual Conference and Executive Leadership Forum.
Speaker 1:They didn't just talk about change, they made it happen. And executive leadership forum they didn't just talk about change, they made it happen. Over $14,000 in scholarships were awarded to brilliant students from FAMU, empowering the next generation of healthcare executives. And for the second year in a row, these students crushed it as finalists in the Everett VBOX student case competition, showcasing their talent and innovation and passion. And let me tell you, the future of healthcare leadership is looking brighter than ever.
Speaker 1:But let me take you to one of the most inspiring moments for the NAHSA Florida this year. Picture this inspiring moments for the NAHSE forum this year. Picture this you are on a yacht in Tampa Bay surrounded by over 100 healthcare leaders, ceos, administrators and innovators, all focused on creating meaningful change. This was the fifth annual executive leadership forum hosted by NAHSE forum and it wasn't your typical networking event. This was something that truly stuck with everyone in attendance. We weren't just merely talking about change, we were here to architect it. And that's exactly what was happening. Leaders were exchanging ideas, strategizing and forming partnerships that could redefine healthcare equity in our state.
Speaker 1:We are collaborating with incredible partners partners at Memorial Health Care System, at the Community Care Plan and many others who tackle health care disparities and on and one of the ways we're doing this is by integrating social determinants of health and patient care. Now think about it Factors like housing, transportation and access to healthy food are just as critical as medical care when it comes to improving outcomes, and we are using technology to bring these factors into focus, ensuring doctors see the whole picture, not just the medical data. And here's where it gets even more fascinating in the AI world, we're exploring how artificial intelligence could either help or hurt health equity. And let's be very real If AI systems are built on biased data, they could unintentionally widen the gap we're trying to close, and that's why, at Firestar BDM, we are here focused on building solutions that work for everyone, not just for some.
Speaker 1:This isn't just about technology. It's about using technology responsibly to make healthcare smarter, fairer and more accessible, and the numbers for the chapter are very impressive Over 200 active members reaching 15,000 healthcare leaders on LinkedIn every single day. But it's not about the numbers. It's about the lines we are changing the barriers we are breaking and the future we are building together. So here's what I want you to take away from this we are building together. So here's what I want you to take away from this.
Speaker 1:If you are in healthcare, whether you're a student, an emerging professional or a seasoned leader NAHSE Florida wants you. I want you to get involved. I want you to attend events. I want you to mentor someone. I want you to be a part of something great. And if you're thinking about how technology fits into all of this, that's where Five Star BDM comes in. We are here to help you navigate these changes and build something extraordinary. And when I look at what NAHSE Florida and HIMS South Florida are doing, I see the incredible community of people who aren't just dreaming about better health care. They're making it happen. And that's what gets me excited to show up every day ready to contribute. And if you want to learn more about these organizations and how we can make an impact, definitely go to my website, fstarbdmcom. I want you to take a moment and reflect on all these conversations that we've had as we go into 2024, especially on the Follow Brand Podcast, whose goal is very simple to bring you insights that would make a real difference in healthcare technology and business. And wow, our guests delivered.
Speaker 1:This year has been nothing short of amazing, with episodes that not only informed but inspired, and let's revisit some of the highlights that had a profound impact on how we think about leadership, innovation and personal branding. About leadership, innovation and personal branding First, let's talk about my conversation with Ed Marks, a legend in healthcare tech. This episode racked up over 6,000 YouTube views, and it's easy to see why because Ed has an unparalleled ability to break down complex topics like digital transformation, while keeping the focus on what truly matters, and that's the people. He emphasized that leadership in tech isn't just about implementing the latest tool. It is about listening and adapting to meet the real needs of patients and teams. So this is a must-listen for anyone navigating healthcare technology.
Speaker 1:Then there was my conversation with Ashutag Bhart, which hit an astounding 11,000 views worldwide. Ashutag brought the incredible energy as we explored personal branding in the digital marketplace. I shared actionable strategies for building an authentic brand that resonates, and one of the key takeaways was amplifying who you are. Don't create a polished, but an artificial persona. No, this episode resonated deeply with listeners, who are deeply ready to level up and personalize their brand and their business brand, and one of the standout episodes this year also was Chief Harvett Sears, chief of the North Miami Beach Police Department, who is redefining community safety through innovative technology. In our conversation, chief Sarah Smith introduced the Help4U app, a groundbreaking tool designed to combat bullying by providing real-time support to our children. This app empowers kids to confidently communicate and confidentially communicate their struggles and communicate instantly with experts, making smartphones literal lifelines. Chief Sarah Smith shared invaluable insights into the critical role of law enforcement in addressing both traditional and cyber bullying.
Speaker 1:This episode resonated deeply with listeners, as Chief Sarah Smith highlighted the collaborative efforts between organizations like the Meek Foundation, miami-dade County, the school district and advocacy groups. Together, we are building a safer, more inclusive future for children through innovation and partnership. And then there was Hernan Lendano and the responsible AI governance. Finally, we talked to someone who's a game changer in this field and we tackled the critical topic of AI governance, and he delivered with practical advice on balancing innovation with responsibility. For anyone integrating AI into their business strategy, this episode is a must-listen. It's all about using AI ethically while maximizing its potential. And how can we forget the episode with Dr Olivia Scheller, who gave us the understanding that the future is not about artificial intelligence. It's about quantum artificial intelligence. This is going to radically change everything we're doing today, from a compute model and understanding how we're going to go forward in this multidimensional world.
Speaker 1:And there were other episodes, all each offering unique perspectives to help elevate your personal and professional brand. From Mastering Healthcare Finance with Latasha Barnes, latasha shared invaluable insights into navigating the financial side of healthcare, emphasizing the importance of strategic planning and breaking barriers for minority leaders. And then a Lockheed Millionaire Mindset with Dr Eric Kelly III. Dr Kelly delivered actionable strategies for Black entrepreneurs, focusing on financial empowerment and wealth building. And then Winning the Cancer Journey with Dr Tiffany Trostle-Sandoval. And then Winning the Cancer Journey with Dr Tiffany Trostle-Sandoval.
Speaker 1:This emotional and informative episode highlighted the intersection of empathy and technology in cancer care. The Power of Explainable AI in Cancer Diagnosis, with Dr Akash Parvati, the good doctor explained how AI is transforming cancer diagnostics, providing hope and clarity for patients, providers alike. The digital embrace redefining hospice care with Patrick Hill. Patrick shared his vision for integrating technology and hospice care to enhance dignity and quality of life for patients. And then there was fear to fascination. A wildlife adventure with crocodile cam. Now, that was a lighter side, which inspired a conversation about breaking out of fear to embrace growth and innovation. And then the Authenticity Advantage, with Alex Price. Alex provided a masterclass on purpose-driven leadership and redefining corporate impact. Sharing the leadership myth with J Brian Bennett. Bennett shared actionable advice on how to lead authentically while driving organizational success. Electrifying Hope the bioelectronic breakthrough in medicine, with Dr Yi Kai Lo. This episode showcased how cutting-edge bioelectronic innovations are changing the medical landscape.
Speaker 1:The brand transgressions navigating the path from crisis to comeback with Shelly and Shalini Jane. To come back with Shelly and Shalini James. In this eye-opening episode branding experts Shalini and Shelly they tackled the difficult topic of brand crisis. They shared real-world examples of companies that successfully navigate public missteps, providing a roadmap for recovery and reputation rebuilding. Their insights into transparency, authenticity and effective communication during crisis were invaluable for any leader responsible for a brand's image, and this episode is a masterclass in turning adversity into opportunity. So what makes these episodes so powerful is their ability to combine innovation with human connection, whether it is personal branding, leadership or technology.
Speaker 1:Our guests provided strategies and stories that inspired growth and transformation. These conversations aren't just about ideas, they're about action. They're about action. And speaking of incredible conversation, I've got to shine a light on some of our Brave Brand Blueprint alumni who joined us on the Follow Brand this year. These are extraordinary leaders who went through our program at five-star medium and transformed their personal brands and business brands in ways that are not just inspiring, they are game changing. And let's talk about how those stories are making way.
Speaker 1:And first up is Kamala Strother Morrison, whose episode from health care to wealth care was eye opening. From healthcare to wealth care was eye-opening, and Kamala's pivot from healthcare to financial services demonstrated a personal branding that amplified your mission across industry. And we discussed the life-changing impact of financial literacy and how she is using her brand to connect two critical sectors. The way she's built her narrative to bridge healthcare and finance is nothing short of brilliant. And then there's Joy McMillan, who brought an unforgettable perspective on mastering infection control. Joy showed how a strong personal brand can build trust in critical spaces like healthcare innovation. Her insights into preventing infections and improving patient outcomes captivated our listeners, showcasing that personal branding isn't just a business tool, it's a life-saving one.
Speaker 1:And another standout episode was with Andrea Clark, titled Lead with Impact. Andrea shared her incredible journey of creating inclusive workplaces and rallying teams around a shared vision. Her episode was a masterclass in using personal branding to inspire and drive change, and the feedback we received on this episode proved just how much her insights resonated with our audience. And how can we forget Latoria Watkins, who brought her unique passion for patient-centered care to her episode? The Care Revolution? She explored how we can integrate technology into healthcare without losing the human touch. Her episode was a timely reminder of the importance of empathy and innovation, and her authentic brand shown through every single word.
Speaker 1:Now let's talk about Tony C Evans, who surprised and inspired so many listeners with this episode of If this Box Could Talk. Tony showed us that personal branding isn't just for the C-suite. It's a game changer that every level of an organization sees value. His ability to connect day-to-day operations with leadership principles made this story pure gold. And, last but certainly not least, vedant Perez delivered a powerhouse episode Dare to Dream. As a CIO. Vedant shared her journey of breaking barriers in the tech industry while inspiring the next generation of leaders. Her episode was a testament to the courage and vision that comes with embracing your authentic voice. Why these episodes matter voice. Why these episodes matter.
Speaker 1:What I love about these episodes is how they showcase the true power of the Brave Brand Blueprint At Five Star BDM. It's not just about creating a polished image. It's about helping leaders find their authentic voice and use it to make real, tangible change in their industries. These alumni took what they learned in our program and turned it into something bigger than themselves. They're improving health care, championing financial literacy, transforming operations and breaking down barriers in tech. It's incredible to see their impact and I'm proud to say that Five Star Media played a role in helping them to get there.
Speaker 1:Now it's your turn to take the first step, and these stories resonate with you and you're thinking about taking your personal brand to the next level. Reach out to us at Five Star Media. These leaders started exactly where you might be right now ready to make a bigger impact, but not sure how to get there. Let's work together to define your brand, amplify your voice and create the change you're meant to make. If you missed any of these episodes, now is the perfect time to get caught up. They are packed with insights to help you refine your personal brand, lead with confidence and embrace innovation responsibly. Check them out on our website at 5starbdmcom. Over 200 episodes are there for you Now if you're ready to take your personal or organizational brand to the next level. 5 Star BDM is here to help, and together we will turn these insights into real, measurable growth. Now, 2024 has been nothing short of phenomenal, but trust me, 2025 is going to be even bigger, and we've got some incredible guests lined up who will bring new perspectives and actionable ideas to help you thrive in the ever-changing business world.
Speaker 1:And before we wrap up today's show, I want to take a moment to reflect on something truly humbling. And it's not just about the awards we've received this year. It's about what those awards represent the incredible impact we are making together in the branding space. When we launched Five Star BDM, our mission was clear to help people and organizations tell their stories in ways that create real, lasting change. And this year, that mission resonated more than we could have ever imagined.
Speaker 1:And let's start with the big one Thinkers 360 named me as one of their top global thought leaders and influences on personal branding and top voice in North America. That's not just a recognition of individual achievement. It's a validation that our approach, blending data analytics with behavioral science is redefining how we think about personal branding. It is a win for all of us who believe in building authentic, impactful brands. And then there's Five Star BDM itself, where we were honored as the best brand marketing boutique in the Southeast USA at the Southern States Business Awards. What really fills me with pride is receiving their Community Impact Innovations Award. That recognition is about more than business. It's about the real difference we are making in our communities. And we did stop there. Design Rush named us as a top branding company in Florida, standing out in a state full of incredibly talented friends, and our podcast, the Follow Brand, received nods from both feeds by a New World Report as one of the best personal brand development podcasts of the year.
Speaker 1:But here's the thing these accolades aren't just about me or even Firestore BDO. They are about every one of you who trusted us to guide your brand journey. They're about the healthcare innovators transforming patient care, the trial-blazing entrepreneurs breaking barriers and the professionals redefining industry with courage and vision. To me, these awards are proof of that we are on the right track. They affirm that our commitment to authentic, data-driven and human-centered branding is making an impact. And let me tell you, this is just the beginning.
Speaker 1:As we move into 2025, we are not slowing down. We're doubling down on our mission to help your build your brand better, and that might that inspires, that truly reflects your unique story and purpose. And I want to share something I'm incredibly excited about in our vision in 2025. And after all the amazing conversations we've had this year about leadership, innovation, personal branding, one thing is crystal clear the leaders who thrive in 2025 will be the ones who master the balance of AI-driven decisions with a human touch that builds trust and inspires action. But let's be real being great at your job isn't enough anymore. Today's leaders need to command the room, influence with intention and build trust with every decision they make. That's why I'm very happy to announce our upcoming Lead with Impact Workshop Series Vision to Victory. Mark your calendars for January 25th and 26th 2025, our first cohort, because we're taking over Miami Dade College's medical campus for two transformative days. And this isn't just another workshop. It's a career launchpad, hands-on boardroom simulation, solving real-world case studies along with top leaders, and even an exclusive wine tasting and food pairing session hosted by a culinary chef. Why? Because some of the best connections are made over great food and great wine.
Speaker 1:Now, before we leap into 2025, let's make sure we finish 2024 strong. Here's a quick framework to guide you. I want you to audit your online presence right now. Does your LinkedIn profile reflect where you are headed? Are your achievements front and center? I want you to celebrate your wins, big or small. Take a moment to acknowledge what you've achieved this year. Let's express our gratitude. Let's thank our mentors, our colleagues and supporters who helped us along the way. Let's acknowledge our relationships that truly matter.
Speaker 1:And as you step into 2025, here's my three-step game plan Set crystal clear goals. Forget vague resolutions. Get specific about what you want to achieve. Rally your team. Align with your mentors, peers and champions to make your vision a reality and invest in yourself. Programs like Lead with Impact are designed to equip you with the tools and confidence to lead boldly.
Speaker 1:Now here's what I want from you Reach out to me on LinkedIn or send me an email at grantmcgall, at firestorebdm. Share your vision for 2025. What are your biggest aspirations? What challenges are you ready to tackle? And I'd love to hear from every one of you. I'd like to hear your stories, your ideas, and don't forget to keep tuning in to the Firebrand Podcast and TV series. And we've got an incredible lineup of guests for 2025 who are going to share insights that will inspire, challenge and equip you to thrive. And let me leave you with this the best leaders don't just manage challenges, they turn them into opportunities. Leaders don't just manage challenges, they turn them into opportunities. 2025 is your year to step into your power, to lead with impact and to leave your mark. Thank you for being a part of this amazing journey with me at 5 Star BDM. Visit us again at 5StarBDMcom to learn more about the Lead with Impact workshop series and the other exciting initiatives that we've got planned. Remember, space is limited. Don't wait too long to secure your spot.
Speaker 1:This is the follow brand podcast, and I am Grant McGaugh. I want you to stay brave, stay authentic and let's make 2025 the year we build brands that truly matter. I'll see you in the next year. Thanks for joining us on the Follow Brand Podcast. Big thanks to Full Effect Productions for their incredible support on each and every episode. Now the journey continues on our YouTube channel Follow Brand TV Series. Dive into exclusive interviews, extended content and bonus insights that will fuel your success. Subscribe now and be a part of our growing community, sharing and learning together. Explore, engage and elevate at Follow Brand TV Series on YouTube. Stay connected, stay inspired. Until next time, we will continue building a five-star brand that you can follow.