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Follow The Brand Podcast with Host Grant McGaugh
Are you ready to take your personal brand and business development to the next level? Then you won't want to miss the exciting new podcast dedicated to helping you tell your story in the most compelling way possible. Join me as I guide you through the process of building a magnetic personal brand, creating valuable relationships, and mastering the art of networking. With my expert tips and practical strategies, you'll be well on your way to 5-star success in both your professional and personal life. Don't wait - start building your 5-STAR BRAND TODAY!
Follow The Brand Podcast with Host Grant McGaugh
The Genius of Boring: How Ron Reich built a seven figure empire by breaking all the rules.
What does it really take to scale a business from six figures to seven figures and beyond? Ron Reich, business growth and marketing strategist with nearly two decades of experience, breaks down the journey that took him from stuffing flyers in law school cubbies to becoming the strategic mind behind multiple seven-figure brands.
Ron's story begins with an entrepreneurial spark during his third year of law school when he discovered what was then called "information marketing." While waiting for bar exam results, he created his first digital product—a $397 course on law school success—marketing it through guerrilla tactics and early Google AdWords. This initial venture allowed him to leave his legal career behind and develop expertise across multiple niches, eventually leading to the creation of his Genius Profit System.
The conversation dives deep into the psychology behind business growth, with Ron revealing that the path to major success often isn't flashy or exciting. As his mentor Richard Cousins says, "Making money is boring. Making a lot of money is really boring." This counterintuitive wisdom highlights why many entrepreneurs struggle—they abandon what works to chase shiny objects instead of doubling down on proven strategies.
Through his work with major brands like Hay House and Ryan Levesque, Ron has refined a diagnostic approach that identifies the highest leverage points in each business. For some, it's creating premium offers to monetize their most loyal followers (the top 1-3% who will pay ten times more). For others, it's expanding reach to attract new leads. The key is customizing the approach based on existing strengths rather than following cookie-cutter formulas.
Perhaps the most powerful insight Ron shares is disarmingly simple: entrepreneurs either win or they learn. This win-win proposition, coupled with his belief that "all growth happens outside the comfort zone," forms the philosophical foundation that has guided countless business owners through the challenging journey to seven figures and beyond.
Connect with Ron at ronreich.com, where you can download his free 60-second profit checklist and transform the way you approach business growth.
Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!
Hello everybody and welcome to another fabulous week on the Follow Ram Podcast. We're going to take it all the way to Texas. You know everything is big in Texas and why not have one of the biggest names in digital marketing today we're talking about Ron Reich. He's going to be on the show today and I am so blessed actually to actually unpack some of his story and, selfishly, I want to know more about how he's been so successful growing these six and seven-figure brands to the levels that they are using his system. So, ron, would you like to introduce yourself?
Speaker 2:Yeah, thank you so much for having me. I really appreciate the introduction. Yeah, my name is Ron Reich and I'm a business growth and marketing strategist. I've been doing what I'm doing for almost two decades, believe it or not, first selling my own products and then really working behind the scenes and helping other entrepreneurs grow their brands. So excited to unpack all of it with you today of it with you today.
Speaker 1:We're going to jump right in. We're just going to back up just a little bit into your story, because I did some research, ron. I took a look, I took a deep dive, just like I said your client would do. Do a little due diligence. Let's see what you look like on social, what you look like on digital, on search, and what does that look like. What I found is that you got your start when it comes to building this out for lawyers. Why did you pick that as a niche initially and how has that helped?
Speaker 2:you? Yeah, so initially what? I actually was a lawyer for a couple of years. So the actual story there is that I was in law school and it was actually my third year of law school. That's when I found out about digital marketing. It wasn't called digital marketing then. This would have been back in about 2003, 2004. It was actually called information marketing back then the idea of selling information and making money from it. And I was just really interested in this idea the idea of working from home and making money selling information. There's high margins. So I got really kind of into that world. I got really fascinated with it, and so it was.
Speaker 2:Actually I graduated from law school in California and you take the bar exam in July and you don't get your results until November.
Speaker 2:So you have like this four-month period where you're just like not doing anything, and so it was during that period where I was looking for my bar exam results.
Speaker 2:That's actually when I decided to launch my first information product, create my first information product, and all the people who I was studying at the time they said you want to write about things that you know about. You want to talk about things that you know about. So I knew a lot about law school. So, long story short, the first program I ended up coming out with was first a program on how to do better in law school, and then I had a program on how to actually pass the bar exam, and that's what kind of really jumpstarted my career, which led me to being a digital marketer. I worked I kind of moonlighted as an information marketer for about two years while I still had my lawyer job, and then eventually I was able to make enough money selling my digital products and my information products that I was able to quit my job and that eventually led me to what I'm doing now.
Speaker 1:So you found some initial success. Were, you found some initial success.
Speaker 2:Were you doing that on YouTube or what was the platform that you used? So back then it was so interesting. So the two things. So I actually made my first sale ever and it still looked the happiest I've ever been. My first sale ever it was a $397 how to succeed in law school course. And the way I actually sold that was I actually would go to law schools and I would actually stuff flyers for my core like an ad. It would look like a magazine ad and I would put that in. Then I would just put that theer in the lawyers, in the students. All the students would have their little cubbies where you could just put them in there. And so I was doing really old school guerrilla type marketing. I even once back then, these days webinars are popular.
Speaker 2:But back then we did teleseminars, and so one thing that I did I actually did a teleseminar for law students and the way I got people to that teleseminars.
Speaker 2:And so one thing that I did I actually did a teleseminar for law students and the way I got people to that teleseminar was the same thing. I went to, I went to, uh, the local law schools and I would put advertisers to my myself, my, my teleseminar, like a, like a, like a postcard actually on car windshields, to uh, so they would, so they would sign up and but, and also the other thing I did, I was actually doing Google AdWords at the time. So most of my initial to be honest, most of my initial traffic after I made those initial sales actually came from mainly from Google AdWords. That was the platform and back then it was a lot. This was back in the early 2000s, so it's really great Like Google has since changed their rules a lot then, but back then you could send directly to a landing page or directly to a sales page. It was kind of like the Wild West back then. So it was a lot easier in a lot of ways than it is now.
Speaker 1:I agree this is fascinating when you start to hear that and I felt it in your voice that initial point, that first sale. Everybody loved the first sale because the journey it takes to get there and you're not 100% sure if you're on the right path, Is this really going to work? I mean, you're with the law school, You're ready to practice law and have to be a digital marketer and all of a sudden you started to shift some gears, like hey, this might be, something that could actually bear fruit, and this is now.
Speaker 1:This led you to what we know now as the genius profit system. I mean we fast forward. You know a couple of decades and here we are, genius profit system, and you're working with some pretty major brands here Hay House, Paula Chain, Ryan Levesque and you helped them to scale to a seven-figure business. Let's unpack some of that, because you just gave us your raw beginnings. Everybody has to have that origin story and here you're now at the successful state. But the journey to actually scale and actually it's one thing that everybody has a claim hey, you know, join me, I'll help you grow a million dollar business there's always the claim, but then it has to be the proof. You have the proof. Talk to us a little bit about that particular journey and how you created this genius profit system.
Speaker 2:Yeah, so essentially for I ended up Essentially I ended up really continuing the story as far as how I came up with the things that I help people with and how I came up with my various systems. So I had my initial kind of I kind of got off the ground from that initial project helping law students essentially and then the next thing I did really for the next about eight years, I actually ended up working in the relationship space with a dating coach. I was essentially a behind-the-scenes person that kind of ran that business and ran the marketing and throughout that business I ended up launching about 50 of our own products in that niche 50 different digital products and different kind of coaching programs, different types of things. And so that, um, I was really doing market. I wasn't really teaching market, I was really in the trenches really doing marketing learning how to write copy, learning how to create offers, learning how to get traffic and kind of doing all those types of things. I ended up launching another business which is actually in the dog training market to show us, uh, digital e-books on how to train your dog, and then so I basically spent about really about a decade really just like cutting my teeth as a marketer and then later on I ended up to cut a long story short.
Speaker 2:People kind of asked me kind of like how I was doing it, et cetera, et cetera, and that kind of led me to eventually like coaching and consulting with other marketers and I also was able to work kind of behind the scenes as a consultant and doing some hands-on things with some of these bigger brands as well, and so kind of like throughout.
Speaker 2:All that really it was about through that was about 15 years in. By now, about 15 years in, I had really accumulated a lot of hard-won experience as well as a lot of knowledge I've worked with, I've read a lot of books, I've worked with a lot of coaches, et cetera, et cetera. And so really what I ended up doing was, as far as like to answer your question how I came up with it with the system, what I did was I would look, I would look at, like my clients, like my successful clients as well as people who I worked with, as well as people who like colleagues as well as like businesses that I've observed, who that were successful, and then what I would do is I would essentially reverse, engineer, like what are the commonalities of the people who go from like zero to six figures the fastest, or specifically, who go from six to seven figures the fastest. What are the kind of common traits of those? And then that's what kind of led me to developing my system.
Speaker 1:Sounds like this genius. One thing I just been listening to you. First of all, you're very smart. I mean you were starting to looking at what you call a niche play. Hey, let's offer something to a group of people that absolutely need this type of service. I know if I was going to law school, somebody said hey, here's a way to pass the bar and you can do this as a tutorial. I'm like.
Speaker 1:I'm all in. So that methodology works. Today You're offering something to someone who absolutely needs it so they can double down and become successful. So then you're saying, hey, someone who's at six figures and they want to go to seven figures, what are the commonalities of that? And I can offer them that path forward to get there. That's the genius profit system, am I right? The GPS?
Speaker 2:Yes, yes.
Speaker 1:All right, all right. So talk to us more about the challenges, because it rolls off the tongue very easy hey, go to six or seven figures using this system. Very simple, but I'm sure it's a lot more work than just that. Talk to us about some of the first of all, some of the common misinformation that people have and those common challenges, and what you're doing to help mitigate that and get them actually to their desired state.
Speaker 2:Yeah, kind of what, I guess the things that I can that a good, a good place to go there. When we talk about challenges, I'll basically talk about kind of the first kind of stages, that there's kind of two, the first two stages of going from six to seven figures. One of them, the first stage, is what I call the jumpstart stage, and so what I'll do is I'll answer this question, then I'll talk about, we'll extract the challenges from that. So essentially the first part of going from six to seven figures and I work mostly with coaches, consultants, service providers, people who are selling kind of like coaching and consulting type services, Not exclusively, but it's still the same answer, but just to give you a little context, there is that the first and most important thing you need to do to get that initial traction is you need to have a good offer. You need to have the right offer to the right audience. This is step zero, step one. This is like the most important thing. So the first thing, step one, is always find the right offer to the right person and, to be totally honest, it's not always easy. It's not always easy. I have courses on how to create offers. You could go online, you could find out like checklists on how to create an offer and all those things are great and no matter how good of a checklist, you can do everything to a T and you can follow all the directions perfectly, but you're not going to know. The only way you're going to know if your offer is going to sell is how is if you actually go out and sell it. Right. And so the way we actually find out what works, we have to hypothesize and offer and then we have to go out into the marketplace and see kind of what works and what doesn't work. So step one. The next mistake that people make first is just not being committed to that process. It's just realizing that the first thing you do might not work, the second thing you might do might not work, etc. Etc. Etc. So it's all about staying consistent, staying out there and not giving up until you find that message to market match, until you find the right offer to the right person and assuming you can reach that audience, then you are in business, like you are in business, it's all about getting that initial success and then. So the biggest mistake people make is that once people find something that works, they're not sticking to the thing that works Really. The easiest way to grow a business is really to take a look at what's already working and do more of that right. So this is kind of what we want to do Like.
Speaker 2:My all-time favorite quote comes from my friend. My all-time favorite business quote comes from my friend, richard Cousins Making money is boring. Making a lot of money is really boring. A lot of people, when they have something that works, they don't want to just stick to the boring things of like, just keep selling that one offer. They all want to chase down the objects. They want to, like I don't know, start a software company, they want to find the latest chat GPT, or they want to hire a big team or whatnot. Well, really, what they want to hire a big team or whatnot Really what they want to focus on is stay focused. The biggest mistake people make is not being focused. This is always true, but it's very true at that stage. That's the first biggest mistake that people make, and then I can talk about a couple other ones.
Speaker 1:I hear what you're saying. I've heard that a lot from people is that they figure you know, it looks simple, it's a great process, but they're not going to put in the work they think they can just do. You know self-gratification, right, I can just easily pull up to the drive-thru and get my meal and I don't have to cook anything, I don't have to do anything and it's just going to be automated like that. And I have found especially myself, being an entrepreneur now for five plus years to your point, first you've definitely got to find your niche. Who needs your stuff, who needs your services? And does it really solve their problem? And do they, can they see that it will solve their problem? And then you can work together to create that desired outcome. And what so?
Speaker 1:We're so inundated by claims, we're inundated by offers all the time and everyone's saying, hey, you guy, you can do, you can be just like me. You just gotta just, you know, sign up for my course and you'll be, you know, just like, uh, johnny, over there with the, the million dollar house and the and the and the jet and all this, and you think, oh, that's all I gotta do and then I'll be just like johnny. Well, it's not that simple, right? It's more or less to me, to me correct me if I'm wrong. It's like hey, I'm going to go to Ron.
Speaker 1:Ron is now, you know, back from his trek from the uh, the Himalayas. He's at the bottom of that, that great mountain, and I'm about to say I want to scale. Hey, ron, I want to scale to the top of the Himalayas. Like sure, you can do that. You know you're going to have to do this. You're going to do that, he said. But you know, ultimately, as you start going up that mountain, you're going to incur all the different elements. And why climbing mount everest or wherever that is in the himalayan is so, so difficult, it's very difficult. But if you stick to it, as you just stated, if you stick to it through a tried and true methodology, with the right guy, you actually can get there. But isn't that something? You get to the top of the Himalayan. You say you're bored. You're like, wow, now you've got a seven-figure business and then you jump off the mountain.
Speaker 2:Well, I mean, this is the whole thing. I mean most entrepreneurs are, by definition, they definition they're very ambitious and you know they're very goal-oriented. And there's this idea, of course, that I'm sure you're familiar with, like hedonic adaptation, where it's like you get to one level, you get used to it, then you want to get to the next level. So the point I'm getting, and so that's the one thing, just like the way we're wired, especially the way entrepreneurs are wired, you know, once you hit I can't tell you how many people, for many people who are just starting, it's like they would just dream of being able to replace their income, or they would dream they still tell you I would give anything for $10,000 a month. And then, once you're making $10,000 a month, it's like oh, I mean this is okay, it's not as cool as I thought it would be. You month it's like, oh, I mean this is okay, it's not as cool as I thought it would be. You just kind of get used to it. Then it's like now I need to make $100,000 a month or I live for not $20,000 a month. Then you're making $100,000 a month and then it's like well, I have friends that are making a million dollars a month and then the cycle kind of continues. So that's the thing. That's kind of an issue that's kind of happening.
Speaker 2:At the same time, it's kind of true that you know, like, how do I say this? Nobody, just being totally honest, nobody has not. Nobody. Very, very, very few people have like a perfect business in the sense that like they're really again, you can come with some exceptions, but there's very few businesses where it's just like you know, everything works perfectly, you're just like everything's automated, you're just making it's, you're just it's pumping out customers and clients, like so, even like business, you know anyone who's like, um, who is doing seven figures.
Speaker 2:Like you know, most likely, if you're doing seven figures, you're probably not. That's not all profit, right. So you're, you're, you know you're in again, a lot of it could be profit. But even if you, if you have a successful seven figure business, maybe you're doing you know half a million, $400,000 a year in profit, which is pretty good. But like you know people like that, they, they, they, people like that they want to make a million dollars in profits. So then you're going to have to kind of like scale even fast, scale even more, and then that's going to have its own. You know its own challenges. It's on. You know its own. There are other new challenges you're going to have to overcome, right? So I'm not sure if that answers your question. No, it does.
Speaker 1:I think we're getting in a deeper conversation now. That's so important because you've got to have your client needs to understand what it is they want to accomplish and as you accomplish those goals, are you really is this really the goal that you're wanting to get to? Because you can get into other areas. You know the definition of things like breathe. You know if you really go down that there, that curve, you're insatiable at that point. So that happens, unfortunately, with certain people that have certain things like gambling. So there's no amount. If you have that kind of problem, you've got to gamble, no matter if you have $10 or if you have $10 million. You're just going to keep gambling until it's gone. So you have to understand what it is that you want to do and you have to have some self-discipline. So you have to understand what it is that you want to do and you have to have some self-discipline. What brings me to my next question. You have something called your A player. Your A player inner circle yes, how do you define it?
Speaker 2:Give us a persona around that type of player. Yes, that's my high-level client group. So I mean really, you know, when I think of an A player, I really think of people who are kind of like, you know, top of their game. I call them like people who are kind of in the top 1% of what they do, like they're really good at what they do. They're also very, very they're very ambitious, like they realize as we're talking, they realize that you know they might be doing well but there's always that next, next level to go to. They're also very growth oriented and they're also very, very impact driven for sure. So it's kind of like a combination of all those things. It's kind of what makes an A player to me.
Speaker 1:Now would you put yourself in that category? Are you an A player?
Speaker 2:I hope so I do my best. Yes, for sure.
Speaker 1:Well, we think you're an A player, otherwise you would not be doing what you are doing, and A players always have mentors, someone who has guided them to become almost like their North Star. So I want to ask this, because you are in the Follow Brand Show. We are all about personal branding and your brand. Now, who do you look?
Speaker 2:to for your North Star and how do you define your own personal brand? Okay, I'll ask the first question. Oh, so actually I think this will dive into it. So I would say my two biggest influences and mentors when it comes to what we're talking about here. One of them is a guy by the name of Dan Kennedy. Have you heard of Dan Kennedy? Yeah, so Dan Kennedy is a legendary marketer. He was actually the first person who I really studied very, very in-depthly way back in the day and he just, I just he's really just a brilliant person and a lot of what I've learned when it comes to business I learned from him, but also his philosophy overall. He's all about this kind of no BS, not holding anything back, really being like a truth teller. That's something that really really resonated with me, kind of going against the grain. I always kind of consider myself kind of a rebel in my own way. So he's by far been my biggest influence and inspiration on the business standpoint.
Speaker 2:And then my other biggest inspiration is a guy by the name of Brian Johnson. I'm not sure if you're familiar with him. He recently wrote a book called Arte. His website is heroicus. So he's really he would be more like in that personal development field. And he I've learned a lot from him and he really is. His mission is really to help all of us flourish and kind of like become our heroic best selves. And he was just.
Speaker 2:I found out about him back in about 2011, 2012. And I remember there's I've had some kind of difficult periods in my life and he was always. He was like I would always kind of go to his like teachings and his recordings to kind of like really inspire me, and since then I've just kind of built on that. So and so those are. Those are.
Speaker 2:So Dan Kennedy and Brian Johnson, those are by far my two, my two biggest influences. And I do think that, as far as like my personal brand, I, what I try to do is I kind of do my best to kind of embody almost like a combination of the two, in the sense that you know, dan Kennedy is like this, very brilliant, no BS, like marketing strategist. And then Brian, if you ever see any of his like watching any of his videos, brian, if you ever see any of his like watching any of his videos, he has this very just like he's just. He has like this very, very loving, giving like positive energy. So I think kind of like myself, I kind of like being kind of like a like again, like kind of a combination of those two is kind of how I think about it.
Speaker 1:The Zen. That's what I like about that you know like like you're the Zen business strategist.
Speaker 2:I'll take that. That sounds good. To's what I like about that, you know like you're the Zen business strategist, I'll take that.
Speaker 1:That sounds good to me. I like that, I love that. No, that's beautiful man. I mean, you've been doing some work here and some of my notes are telling me that you've been involved with the Los Angeles County Yo-Yo Champion and your love for Nutella I mean, does that all kind? Of like fall into what?
Speaker 2:Nutella. I mean, does that all kind of like fall into it? I was the Los Angeles County Yo-Yo champion way back in 1989. The Nutella thing I need to update my website. I used to be very interested in Nutella. Since then I've kind of kicked my sugar addiction. So I do love Nutella, but it's been a while since I ate it, to be totally honest.
Speaker 1:Well, I think this is wonderful. I want to get back to a little bit of business, because there are people out there right now that are starting out, you know, and they say you know what. I hear what he said and I love the fact that how he found his, his mojo and his energy was that he took a leap of faith and started marketing to lawyers that needed to pass the bar. I mean, that was it, and finding something that you're good at. Now people say, well, that's the biggest thing that I hear about in the world of social media and digital marketing. People are like how do I monetize? I'm posting every day, I'm doing videos. I think I'm, you know, putting out good information about a subject that I feel very strongly about. That. I feel I hit the traction that I see in this space, where I see so many people seem to be making thousands of dollars a month and I can't even make, you know, a hundred dollars a month. What am I doing wrong, ron?
Speaker 2:Yeah, so I mean in that situation. So what I would recommend is that. So, of course, again, it goes back to what we talked about earlier in this podcast. You know, it's all about finding the right offer to the right person. So, so what you want to be thinking about is, if you have different expertise and you're not making the income that you want to have, you want to think about, okay, what expertise and hopefully it's something that you're passionate about it kind of needs to be something you're passionate about, at least passionate enough about what's the thing that you're passionate about that you have expertise on that people will actually pay for? Like, what's this? What's the problem that you can solve that that really has value in the marketplace? This is what you want to be thinking about. And now like, so what so you want? So now, shortcut here.
Speaker 2:Now there's many different problems that you can solve, but if you're doing coaching or consulting, if you're selling knowledge, most of the things that people will pay for, though, they're going to fall in the three main buckets of helping them with their health, wealth and relationships, or kind of like the general personal development, helping them generally, you know, evolve and become better people. What you want to be thinking about now. Again, there are exceptions, there are different sudden itches. There's the dog training thing, for example. For sure, if you're a good dog trainer and again I'm not discounting this at all I'm just trying to think what would be some. I've worked with people that they help people improve sports, for example. If you can do that, that's super cool. So what you want to be looking at is, but generally, most of the kind of about 80% of the coaching and education that's sold, it's in those broad three categories health, wealth and relationship, and the other 20% would be kind of these more specific sub-netches.
Speaker 2:Anyways, what I'm getting at is that I would ask you the question is there a market for the thing that you're selling? Are you solving a problem that people will pay for? And so then how do you find that out? First, you just look at, it's pretty easy Are people selling this? Are there other coaches that are solving a similar problem? If you Google how to do XYZ, are there ads coming up. So first we can do our initial research to see if there's a market for it.
Speaker 2:And the second thing and this is the thing that enough people don't do is and this, I think, is the thing that enough people don't do is, you know, once you're like doing things, you really need to get out there. You need to really talk to people. You need to make them your offer, and that's something that a lot of people are afraid to do. They kind of just want to hide behind their computer and post on social media or blog posts all the time on social media or write blog posts all the time, but then really, most people listen to this. If they've gotten started, you probably do have hundreds, maybe even thousands of people following you or paying attention to you.
Speaker 2:Really, talk to some of those people. Talk to some of those people and say things like hey, I'm thinking about coming up with a program that does XYZ. Would this be interesting to you? What do you think about that? Help them, have them.
Speaker 2:Help you kind of like get feedback on your offer as kind of an initial step and then also, maybe a little bit after, actually make your offer, talk to somebody and kind of find out what they're working on and what their problems are and if and if you feel you can solve that problem, so let them know.
Speaker 2:You know, I think I can actually help you with this. Would you like to hear more about what that would look like? And then, if they say, yes, people will actually have this, this program where we do X, y, z and then, and then you're off to the races. So again I think, like that's the thing, that it's it's not fun, like it's not most people again, it's not most people. Again, it's easier. It would be awesome for all of us if we could just write blog and some people do this, if you just write blog posts and post on social media and have money come into us. But the fastest way for us to make money is going to be to go directly to people who can give us that money and make them an offer.
Speaker 1:I 100 agree with you, especially my experience 25 years in business development, information technology, working with all kinds of businesses and enterprises, from individuals to small business owners to multi-employee enterprises that employ thousands of people. Still, the human-to-human interaction cannot be discomfort For sure. Human interaction cannot be discomfort for sure. You've got to talk to individuals and get their feedback and sometimes someone's going to tell you that your baby is actually ugly. You know you might have to. You know address it differently and just understand, because you get so much into your own creation that you don't see it from the outside. How does someone else actually view it? And it might be beautiful in your eyes, but in the eyes of your client or potential client or customer, where maybe they might see it completely differently, they don't see it and it might be just some little tweaks. I find it, hey, you know a little tweak in this messaging here or there, they actually now see it and you have a connection now and they're like because you have to have more conversation.
Speaker 1:You just can't let the ad speak everything about what you do and why you do it. You've got to have those live interactions with people. Sometimes you can do that, you know, in a workshop you can do that. You talked about earlier webinars. But like we're doing now, me and you are having a live conversation webinars but like we're doing now, me and you are having a live conversation I'm learning so much more about you and what you do and I and I, I, I can. Then, when I start consuming some of the um, uh content that you have out there, it's going to make even more sense about why I would want to enroll in your particular particular programs or coaching programs and what you have.
Speaker 1:Because now I see the fit, because now I've tried it on there's a lot of clothes and say you're going to the department store and you're looking for a new suit or whatever it may be, and you've got to find your size, you've got to find your color and you've got to find what fits with you and it fits the personality and the purpose for why you're putting on those clothes and remember you're just one of those clothes, suits, let's say on the rack, say when you're going through digital marketing or whatever.
Speaker 1:So what's going to make that person stop, try on your suit and then see if it's going to fit? And that is a big, big challenge. Do you find yourself when you're coaching people that you've got to like, all right, tell me what you've got, let me show me what you've got, let me hear what you're saying your offer is. And then do you then like give them actual feedback on that and say, hey, perhaps if we tried it this way or that way, it might work better for you. Is that kind of what your niche is?
Speaker 2:Yeah, that can happen sometimes, for sure. Oftentimes, yeah, for sure, I mean definitely when we're depending on kind of how far along the client is, kind of where they're at. You know, oftentimes they're, yeah, oftentimes people they just there might be some tweaks as far as how they're talking about their offer, how they're presenting their offer. Most of the people that I'm working with, they kind of have an offer that's in place, not all, but most of the time, and then it's more just about okay, how can we get more eyeballs on an offer? What are some best ways to sell that offer?
Speaker 1:Okay, so that makes sense, Getting the reach out there, and I found that that you know, let's say you're killing it, like myself. I'm killing it in Miami or I'm killing it, you know, in healthcare and information technology space. However, I might feel, like you know, if I got outside of just that particular niche and maybe I took this into another area, and then I would then want to talk to Ron. I want the audience to understand when they would bring you in. When do you feel that you're at your best for a client and they can get the most out of what you bring to the table?
Speaker 2:I mean really my ideal person. The people who I can really get the fastest results with are people who have already kind of passed those initial stages, Like they already have something that's working and maybe they already have like a good size audience in place. Maybe they're already doing two, three, four hundred thousand hours and they're looking just to kind of get to millions, multiple millions, the fastest. Those are the people that I can really help out the fastest.
Speaker 1:And do you take them through a system Like say hey, you know, ron, talk to me as if I am that client and I'm doing those types of numbers and that I want to enroll with you. What's that process like?
Speaker 2:What I would look at would I would look at the process I would take you through. I would go through kind of I have a diagnostic process where I can kind of look at you know what are the biggest kind of leverage points of your business, like where's kind of low hanging fruit, as well as what are things that might be holding us back, and then we would come with a customized plan, kind of based on what makes the most sense to start with, if that makes sense. So it's like I do. I do have a process, but it's not like everybody goes through the exact same process. It's kind of customized based on kind of where they're at.
Speaker 2:So, for example, I've worked with quite a few clients where they actually have a really good offer. They have a good-sized audience, they have a loyal audience and they may be doing okay, but they're only selling kind of like they have like a membership site, for example, but they're only selling kind of like they have like a membership site, for example, where and that that's the kind of person where the thing I would most likely start with them, start with, start them with I would have them, I would have us like start like get a higher end offer in place, because you're probably going to double trip your business just by having a higher end offer in place if you haven't, if you have a little audience, if you don't already have one, if you don't already have one, if you don't have a high end offer and you do a loyal audience, because really there's kind of the top 1% to 3% of your clients that are going to pay 10 times more than everybody else. So this is literal. It's literal Free money, low-hanging fruit.
Speaker 2:On the other hand, I've also worked with clients. They might be doing really, really well on the higher end of the market and that's working well, but they're not getting enough leads. They need to have more reach and that might be the thing that we focus on. Those are just a couple of examples. There's other ones as well, but that would be an example of how I would work with a client.
Speaker 1:I like that. I want our audience to really hone in on what you just said. You have to understand your, your customers, and you've got to have a way to gain more clients, and then also you've got to have a way to get more value out of the clients that you already have. I think we call it lifetime value and that type of thing. If you have a combination of those two things happening in the positive for you, you have a good growth business. Would you agree with that? Yeah, for sure. Now this is where we get to it. So we're getting to the end of this particular podcast and before I conclude, I want to give you the mic. You know, considering everything that we have spoken about, everything that you have done and you've had a marvelous career in what you're doing and a sought after brand master and your pedigree and it speaks for itself and you are a mentor to other people this is great. What message would you leave our, our, our audience with? That can bring them what you feel will be some good value?
Speaker 2:Yeah, so one of the things that I would just want to remind people of is that all growth happens outside the comfort zone and most likely, the thing that you're kind of afraid of, the thing that you kind of know you should be doing, that's the thing that you need.
Speaker 2:Kind of afraid of, the thing that you kind of know you should be doing, that's the thing that you need to take action on, because once you do that you're going to it's just going to unlock a whole new world for you. And here's the thing this is the most important thing is that really being an entrepreneur, there's really only one step when it comes to being a successful entrepreneur. It's constant forward motion, it's being out there, it's taking action, being out in the marketplace and implementing as fast as you can, because when you do that, you're either going to win or you're going to learn. You're going to win or you're going to learn, and when you learn, obviously you can take that information and use it to eventually win. And as long as you don't give up, you're going to get exactly where you want to go.
Speaker 1:I love that man. There's only two outcomes. I want my audience to really hear that you're either going to win or you are going to learn meaning learn how to win. I like that. That's a win-win proposition. And before I let you go, we talked about your website, but we've got to let people know how to get in contact with you so they can look you up. Take a see what that offer looks like. You see, hey, if you're feeling a little bit stagnant or you feel you need a little bit more information and this might be a direction for you, ron tell us how to get in contact.
Speaker 2:Yeah, they can go to. Just go to wwwronreichcom wwwthat's R-O-N-R-E-I-C-Hcom, and I do have a free, a 60 second profit checklist that they can download. And also, if anybody's really ambitious, if they're listening to this, you can actually email me personally at um ron, at ronreichcom and then, uh, if you do, if you email me and tell me that you're from the Follow the Brand podcast, I'll actually give you access to my $500 launch course, which is a legitimate $500 value as a special gift to your listeners.
Speaker 1:I love that, rod. You know, I love that. Now I've got to ask you because I ask people these days like hey, you just went through a nice 30, 35-minute conversation with me on the Follow Brand Podcast. What was your experience?
Speaker 2:You know. I just want to say I had a great experience being on the Follow the Brand Podcast. It was an amazing podcast. Grant is an amazing interviewer. I learned a lot as much from his questions and his reflections as I did from my own knowledge. So just anyone who's thinking about listening to this podcast, you definitely should listen to it.
Speaker 1:I love that. I love it. Thanks a lot, rob, and I want to encourage your entire audience to listen to all the different episodes of Follow Brand Podcast and that can be found at www.5,. That's the number five star. Bdm. That's B for brand, d for development infomasterscom. This has been wonderful. Thank you again for being on the show, ron.
Speaker 2:Thanks for having me.
Speaker 1:You're welcome.