Follow The Brand Podcast with Host Grant McGaugh

From Brand to Bank with Brand Master Grant McGaugh

• Grant McGaugh CEO 5 STAR BDM • Season 1 • Episode 20

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Solving the $10,000 Problem: Your Path from Personal Brand to Investment-Ready Business

What separates thriving businesses from struggling ones? According to Grant McGaugh, CEO of Five Star BDM, it's the ability to solve high-value problems while building a multi-dimensional business strategy. In this illuminating session, Grant shares his journey from corporate IT professional to business advisor, revealing how a layoff in 2019 became the catalyst for creating a comprehensive business framework that now serves entrepreneurs worldwide.

The cornerstone of Grant's approach is what he calls "the $10,000 problem" - identifying and addressing challenges that represent significant financial value to potential clients. This threshold matters because it's where prospects stop scrolling and start engaging. As Grant explains, "If what you're doing is not solving at least a $10,000 problem, most people will just keep scrolling past you." This insight forms the foundation of the BRAVE Blueprint - a methodology encompassing Brand identity, Research, Assets, Visibility, and Execution.

Grant reveals how his business operates across three interconnected dimensions. Personal branding serves as the entry point, creating the know-like-trust factor essential for attracting clients. Business development transforms individual expertise into scalable frameworks, recurring revenue models, and operational efficiencies. Finally, investment banking strategies position businesses for capital raises, strategic partnerships, or eventual exits - requiring demonstrable competitive advantages, protected intellectual property, and reliable financial forecasts.

For entrepreneurs feeling stuck, Grant offers a refreshing perspective on business growth: "Senior leaders typically aren't operating in the present, they're operating in the future. They're creating the future that we're going to experience." This forward-thinking approach includes developing specific milestones, building financial reserves, and sometimes considering acquisition rather than organic growth when time-to-market is critical.

Ready to transform your business from personality-dependent to investment-ready? Connect with the Black Business Network every Friday and Saturday from 8am to noon Eastern time to learn more about growing your business and accessing this global community of entrepreneurs.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Speaker 1:

Good morning, good morning. Good morning, good morning everyone, and welcome to the Black Business Network. My name is Grant McGaugh, ceo of Five Star BDM and host of the award-winning Follow Brand podcast and TV series, and I am your business moderator for this session on the Black Business Network. Business moderator for this session on the Black Business Network. The Black Business Network is a 24-hour business network showcasing Black businesses, business owners, entrepreneurs and thought leaders worldwide, and we have speakers from North Carolina, london, singapore, africa, japan and cities all over the United States. The Black Business Network is a global community sharing its business knowledge to empower, inspire and educate businesses about business, and I will be your business guest right now on the Black Business Network. I want to talk to you about more about what Five Star Medium is all about. That's Brand Development Masters, many of you and I thank you all for tuning in to my show, tuning in to my podcast and tuning in to my guest appearances on the Black Business Network, where I am blessed to always be able to bring to you for four hours, 8 am to noon on Friday that's Eastern time on Fridays and also Saturday, where I will bring on my particular guest to talk about their business in the Black community and how they are making substantial change. And some of you are like well, I'm not familiar with Five Star BDM, who, first of all, just got new offices in Omaha, nebraska, that's right, and they're smack dab in the middle of the United States, is where we have now relocated our home office, still have offices in Miami, florida, that have operated for about 28 years, and also in St Croix, the Virgin Islands, and all of this is done strategically and tactfully to bring together an ecosystem of Black businesses throughout the United States, as well as the archipelago and the Caribbean islands and into the African nations and then worldwide, as we'll talk about a little bit later.

Speaker 1:

So when we talk about five-star BDM, what is that all about? I first want to start with what we'll call my origin story, right? How did this begin? Now, I've got 25 years of experience in information technology and I've worked for some very, very large Fortune 500 companies during that time, like Avaya and Cisco and Lumen, which at the time was called CenturyLink. This is where I learned very high-tech enterprise technology for systems throughout the world. Then I got into healthcare about 10 years ago as a vertical to help the healthcare industry with new technology and ovation, and I learned a lot about infrastructure from the ground up. So people hear about cloud computing up here, but actually it's very terrestrial. It really starts at the ground level. When we're talking about cloud computing and what it's all about, you've got to have data centers, and those data centers needed to be linked. They need to operate at maximum capacity to be able to distribute networks just like this in real time time.

Speaker 1:

So back about I'm going to say the year was 2019, because I'm going through an opportunity for myself, working for another large company called Zones and presenting them an entire slew of services. I had about 200 different products and services that I was familiar with and I could bring to the table for hospital systems, integrated delivery systems they call IDNs or you have healthcare clinics and the like, medical systems, things of that nature to begin to help them on their technology journey. But our company went through a downturn in about 2019. And during that time, even before that, I was branding myself. I mean, I was putting myself out there specifically on social media, on LinkedIn, to tell my story so people would become more familiar with me and then when I would then interact or I would send them an email or give them a phone call. They kind of knew who I was. People like that. They like to say hey, grant, you've really built a brand for yourself and we know who you are when you knock on our door. This was good, but I didn't really realize the value of that until 2019. And the reason was that's when I went through a layoff and in October of 2019, because of downturn in business, they got rid of the entire division.

Speaker 1:

So my healthcare division that I worked for, healthcare technology, was now gone, right, and I had to really do some introspection about who I was and what I was going to do moving forward. Now, in the past, I've been doing this for, like I said, 28, 25 years a long time. Never gone through any long periods of layoff. Usually the phone was ringing, people were recruiting me, they wanted me to work for them and that kind of thing. Well, that was slowing down.

Speaker 1:

Now this is right before COVID and I said you know, I'm getting kind of older in my life. I need to start thinking about my future. I can't be starting all over, over over again or be dependent on another company's P&L, their books and their revenues and what they're doing. I just started thinking how am I going to take the skills and the tools and what I've learned over time and make them into a good business? And I really was thinking about this and I went to a conference for the this was the National Association of Health Services Executives for the National Association of Health Services Executives, strictly for Black healthcare executives throughout the nation.

Speaker 1:

And I had been a part of this association for a number of years and people started coming to me and saying hey, I understand, you're a free agent, I can't hire you full time. These are people that called on healthcare systems but they didn't have a presence in South Florida that I had built out. So why don't we hire you as a consultant for you to then bring us into your book of business or your creative network that you already have built out? Went off for me is hey, I had built out the presence I had built out. What most people think is the hardest thing to do an audience of potential clients.

Speaker 1:

I already had them. What I needed was a product or service to then offer that particular audience, to create opportunities, to create a business. So I had to think about what is the big problem that I solve? You know, what can I bring to the table? How can I elevate someone else in what they're doing? And I did want to get into high ticket information technology solutions, but that's really large. Some of these are five, six, seven figures. I don't want to carry that on my books, but I could help businesses accelerate through my understanding of business, my understanding of healthcare and my understanding of how to gain capital access in acquiring technology for use.

Speaker 1:

So I started thinking about how can we integrate some of these things, how can we use the branding that I had meaning the reputation that I had and begin to utilize that for opportunities for businesses that did not have the same recognition in the marketplace. So I started to understand the problem that I could solve the limited access that other companies had in the market that I already had created right, and they were woefully underserved. I didn't understand what that could look like and there's a lot of fragmented solutions out there. So I started to really think through what these problems were. So when you want to start a business, you have to first understand what is the big problem that you solve. And, as I started to get a little bit more training around, that, it's not just the big problem, it's the financial problem that you solve. If what you're doing is not solving at least a $10,000 problem, most people will just keep scrolling past you, right? Because the problem that you're solving is not big enough for them to stop, pay attention and begin to evaluate this type of solution that you could potentially bring to their table to solve this expensive problem that they have. Right, you have to do your due diligence in understanding truly what you are doing and how you're solving that equation. That equates for at least 10K or more in potential savings for them to engage with you, and that's all in. That's profit, right? What does that look like? So for me, in the information technology space and understanding how you can get better efficiencies, better operational efficiencies and to improve your delivery of goods and services, I thought I could do that. Right, I can bring you to an opportunity within my audience that's going to solve for them at least a $10,000 problem. Of course, I would be then paid handsomely for doing that type of thing right, and that became the basis of Five Star BDM First started started out as business development manager, because that was my title back in 2019. And then I started to change that to brand development master because it expanded my scope. It expanded what I was doing right, because I understood branding, marketing, sales technology within a specific vertical of healthcare in which I was seen as an expert in. And that's when another, I would say, light bulb went off.

Speaker 1:

Personal branding what does that mean? What is your personal brand? Separated from the business brand, right? Separated from the business brand right? Right In today's world, you need to have a strong personal brand and that means a strong personal story.

Speaker 1:

People like doing business with people that they know they like and they trust right, and they don't always trust, you know, just because you throw a logo out there. Well, what is that? You know there's no pulse, there's no magic to that, right, but if they see a face behind it, they begin and they're like, ooh, wow, that's Grant McGaugh behind five-star BDM. That is starting to become something I'm interested in because I know what he does and I'm beginning to know why he does it. People, and especially when someone's going to invest in your business, they prioritize founders that have a strong personal brand, a strong personal story, a strong why to what they do right. Leadership is in your personal brand and then what you're bringing to the table is your product or service Solving for them again that $10,000 problem that they had right. You need to uncover what that is, so you have to establish your credibility and immediately understand what their problem is and when you demonstrate understanding.

Speaker 1:

Remember, you haven't pulled out your product, you haven't pulled out your service, you just pulled out your brand and you want to then understand their problem, understand what's making up that $10,000 problem or more, right? What does that look like? And then, after you define that and your client has even greatly more defined that for you you can then start talking about solutions. You need to understand the market opportunity that's in front of you. What can you bring to the table to truly solve and liquidate that problem and then accelerate even beyond that, so they see you now as that trusted advisor. That's the category you want to be in. A lot of people they say well, when I do business development or sales, everybody, no one likes doing sales. And I tell them so I don't truly understand that. Because if you're really doing sales without sales, truly understand that. Because if you're really doing sales without sales, nothing transacts, there's no business without sales. So when you tell me that you don't like sales, that you're telling me you don't like business, right, because that is the business. You have to sell your product, services to someone else to have a transformation take place. How, how are you going to help them? Right, and you lead with those things. And then most people love helping someone else with a problem. That's what selling really is You're helping someone else out that has a problem and you have a solution for them. There's nothing wrong with that. What people don't like this is where sales gets a negative connotation. When someone approaches you with a product or service that you have absolutely no need for. Right, let's just say you've got a fairly good car, you're driving down the road or whatever, and then maybe somebody's calling you up on the phone and saying hey, you know what? I got a sale on a brand new car. You need to come and look at it. Well, you already have a car. You have zero interest in that. And then, if they keep sending you emails about it, keep calling you on the phone about it and they keep pestering you about it, you just become frustrated with them, and this is the type of thing that gives sales a bad name, because there's misalignment of value. Right, because you're starting off with. You're pushing solutions at someone who has never demonstrated a problem. They don't have a problem. In that case, there is no $10,000 problem. There's no problem with what they're doing right now. The car is perfectly fine. Maybe in the future, but right now that's not really an issue. We're going to keep going, but if you keep pushing at them, they're going to begin to get turned off by you. You need to have alignment in your sales process and understanding what you're doing.

Speaker 1:

I always start with personal branding. Why is that? Because I'm using social media to put my, my, my value out in a visible format so people can kind of see what it is that I'm doing and who I am helping in this process. A lot of times, as you start to see now in my podcast, is that I will bring on guests, that I will ask them how did you feel about the brave blueprint strategy that I just took you through? And they will tell you what it is in real time. You know that is a video testimonial. That was impromptu, it was not scripted, and they just tell you exactly what it is. It's powerful because people see it, especially if they had a similar problem. Like, hey, he solved that problem for them. Whether it was for career development, business development, what it may be, he helped them. Wow, I wonder if he can help me. I wonder how does he help them? He helps them with a blueprint strategy which is a step-by-step project. He helps them understand how to utilize AI tools. He understands media visibility. He understands financial strategy Right, because five star BDM operates in three different levels Personal branding, business development, but then also investment banking.

Speaker 1:

At the higher level, once you reach a certain goal attainment, a lot of companies they'll start looking at. I need a capital raise because I need to roll out a new service. Right Now I'm already a multi-million dollar business, but I need to get to that next level and in order to get that, I need a capital-infused net right. We help you do that Capital raise right. When it comes to, you know what. I need to bring in another strategic partner to help me to either do a majority I'm selling parts of the company as a majority or I'm going to take a minority stake and I want someone else to help me in that respect. That's M&A work, that's mergers and acquisition.

Speaker 1:

When you get to a certain level, you're operating in a seven figure world, eight figure world. These are the things you start thinking about and you start thinking about your exit strategy. Is it time to sell the business right, and how do I get there? You can't just usually just you know what. I'm just going to sell the business and that's it. It's a process that you go through. You start to make that determination. This is something I do want to do, and you know it's going to be usually a one to two to three year journey until you finally get to the point of selling the business. These are things you start thinking through.

Speaker 1:

So, when you start thinking about five-star BDM and when you start thinking about consultancy and a premium advisory service that I offer, I want you to start thinking about frameworks. He actually has a Brave Blueprint framework that he has and that he can either and I'm starting to do this now in Miami, and also I'll be doing it in St Croix, where I can license that particular framework out that you can utilize it. Right, so you can be a brand ambassador for the Brave Blueprint strategy. You start looking at reoccurring subscription it. Right, so you can be a brand ambassador for the Brave Blueprint Strategy. You start looking at reoccurring subscription models right, so all the different things that I'm doing that you can then take advantage of. That's going to give you more knowledge, more experience and more opportunity to expand your market.

Speaker 1:

You start looking at. You know what I want to do, something similar to what Grant's doing, what he did with his podcast and his tv series and how he's creating revenue that way since media monetization. What does that look like? And all that wraps into all that I do. It's very important to have an understanding of what you do and the market you penetrate and in my particular case I I operate in about a $200 billion global market. It's pretty big $200 billion, right and it has a growth rate. And what is the growth rate? They call the CAGR or the CAGR of that. It's about 10%. So you've got $200 billion market. You have a $20 billion growth rate, right, and those are those three big sectors that I talk about.

Speaker 1:

A lot of that is small business owners like yourselves. It could be in healthcare. It could also be a minority owner, and I like working with people that need to have a better understanding of what they can do and how they do it right, because I've already been down that road. So when you start looking at healthcare, you start looking at technology, you start looking at finance all these things I have a pretty good domain expertise in and then I can bring in a group of experts, if needed, in what that is. So a lot of my clientele that I work with on a daily basis. They can deliver AI solutions. They build this every single day, right? That's what I work with. Agile InfoWays. They are a 200 person business, have been in international markets for the last 19 years. They have offices here in Miami, florida, as well as Dallas, texas, and then also in India.

Speaker 1:

I can do anything from artificial intelligence to machine learning, to agentic AI solutions, custom-made software engineering. I can do all of those things right. When it comes to the finance world, I work with Kornhusker Capital right, I am the subject matter expert in technology for core and husker capital. When you start looking at the lower middle market and when you start looking at M&A activity, as I described a little earlier, when you need a capital raise or you start looking at an exit strategy, I have that technical lens that I bring to the table.

Speaker 1:

People again like working with people that understand their business. That is what I do. Then I have massive relationships in healthcare, whether it's the National Association of Health Service Executives, whether it's HIMSS, which is the Health Informatics System Society. I also work with groups like ACABA, i-c-a-b-e for Black Enterprise and, of course, with the Black Business Network, because I am here to help people to execute their strategies and their tactics to grow exponentially throughout the world. That's what I would love to see happen, and I do that by bringing relationships that you don't have to the table right, and that's where we have major competitive advantage. There's a lot of different companies that may offer personal brand or personal brand coaching. It may have AI, or someone else might have AI branding tools. Another one may have a boutique investment firm.

Speaker 3:

Nobody has all those three together.

Speaker 1:

That is my uniqueness in what I bring to the table. This is very, very important. You need to understand how you're unique, how you are different. What do you bring to the table, and does that bring traction to a business? Right, and I talk to a lot of them. A lot of times it's like what's your biggest problem? Sales Marketing I just I'm just not visible in the market that I'm looking to influence. Then you say, well, how are you doing it today? And you kind of go through those scenarios and then that's how we say this is how I can help you. Right, that's from a personal branding perspective and also a business development.

Speaker 1:

Sometimes the business is just not right sized or it's just not optimum in its operations and what it's trying to accomplish Right, so we need to take a look at that. And how do we get you to a point where you have actual assets, intellectual property, domain expertise, things that an investor community is going to be interested in, so you get out of the commoditized zone and you become a valuable resource for someone else? That takes you to the next level of investment banking. What do they look at? These are the things that they're going to be looking at If you get to a point where you want to sell your business, or you need money to operate your business at a higher level, or you're looking to bring in a strategic partner. They're going to be looking at all these different things. What makes up the revenue model that you truly have, and is it sustainable? Is it something that has monthly recurring revenue, if possible? Right, you start looking at those things. If you don't have it today, you start to develop those things. Right, I start to help you like well, let's see how we can develop a model that's going to be attractive to a bot. What does that look like in the future? You don't do it immediately, right now, but you start building up to these points, right. So you start building up your brand, you start building up your business. Then you start building on your investment portfolio that makes you more attractive to these particular markets and that is going to make you sustainable. It's very, very important to be able to do that. We want to start looking at what you have for success metrics.

Speaker 1:

How does that story get told? What are your case studies in the framework that you're doing? What are? How does that story get told? What are your case studies in the framework that you're doing. What are the challenges that you've had?

Speaker 1:

Do you have a media strategy? What does it look like? Is the solutions embedded in that media strategy? Were there results that got back? And then do you have just a slew of client feedback? Is anybody will tell you that my solution is the best? That is not. That's such a worn out slogan that everybody expects you to be. No one's going to sit there like you know what I'm kind of at the bottom. No, I kind of suck, but you know I can help you. Like. Nobody's going to say that. Everybody says that they're the best, but how do you prove that? How do you? What's your proven factors that you're the best?

Speaker 1:

Do you have any kind of intellectual property or governance strategy or something that says how you are truly better than someone else? Is it trademarked right? Is it copyrighted right? Is it something that's tangible, that can be traded in the world of commerce? You start thinking about these things, right? A lot of people have AI tools. Maybe it's your use of your AI tool that's unique in how you do things.

Speaker 1:

All these things are very important as you start to understand your assets and what true assets truly look like. So, as you're listening to me, you're starting to understand what I call my brave framework. You have to have a brand identity. You've got to do your research right. You have to understand assets what are your assets? And then you have to understand is it visible? Is it visible to someone else or is it visible to the target audience that you're looking to influence? It's very, very important. Then, how are you executing on that strategy? It's one thing to say these things, but is it demonstrable?

Speaker 1:

Investors don't buy pitch decks. I had this conversation with another gentleman about a month ago. He's like everybody wants to come out with this slick pitch deck that kind of puts out the challenges and solutions of what you're putting together. That is not why somebody is going to buy your business, a person is going to invest in your business or someone's going to do business with you. It's nice that you articulated what you're doing, but that's not the reason why they need to understand your competitive advantage. They need to understand the financial overview, they need to understand the use of funds and it has to make absolute sense. And they need to understand that this is a solid investment opportunity with very low risk and has a maximum return that is quantifiable.

Speaker 1:

Anybody can say you know, I have a $10 million company, I'm going to grow it to $10 million. Like well, that's great. How are you going to get there? What is the strategic blueprint that you can articulate to me with a pretty certain, ideal certainty that you're going to get there, that I can believe in? Remember, I got to believe in that, your, your investor pool, whoever is investing in you, it's got to believe there's someone's going to do business with you, someone's going to buy your product and service. They have to believe in it and you have to demonstrate that belief. You can't willy-nilly about it. It's like show me the truth, people from Missouri, show me. That's the, show me straight. You got to show people what that looks like. You've got to understand your finances and your projections at a glance. That will get you to that level of belief in the people that you're looking for right.

Speaker 1:

So if you're looking to raise capital, you've got to break those things down into categories product development, you go to market strategy, your brand expansion, your team hiring because your team no one can overstate the power of a team because you're bringing human capital to the table. They need to understand that the human capital is going to stay there. They invest this money into you, right? How are you going to maintain that advantage that you have? So you have to understand your human capital, understand your working capital. What the reserves that you have in mind, all these things like your working capital, what the reserves that you have in mind, all these things like wow, I didn't know, firestar BDM got involved in all of this. I thought he was just this brand guy, he was this personal brand. I said that's just the beginning, because you've got to begin. But the ultimate ending is to get into this investment banking model that your company has value, that is worth something to someone else, that's demonstrable, that's quantifiable, that can be acquired.

Speaker 1:

Or you start thinking about acquiring a business. Right, you're the one who says you know what? I need to open up offices in other cities and franchise my model out, right? So you get to start thinking through these things and start looking at that, because it's a lot easier to buy a business that's already operated at a certain revenue level that you could potentially acquire and grow time to do these things. And you start to measure time. What is the measurement of time and money in real life? What does that look like? So you start looking at that. Is it easier for me to make a certain amount of investment by that company? Or did I take that same cash and try to develop that company over time? So wow, and if your goal is to say it was, you know I need a $5 million business operating in three years you start to start thinking what's the quickest way for me to get there, right?

Speaker 1:

So you start thinking about do they have licenses? Is there a monthly recurring revenue model? There Is the. Have they already been acquired before? Do they understand? I mean, this is if you're going to buy this company, at the same time, somebody's looking at you the exact same way. So you start to understand your milestones and your roadmap over time and what that's going to look like and that's going to help you to maintain a consistency in what you're doing. You have a strategy and a roadmap and an understanding of where you're going and you're not willy-nilly, you're not just.

Speaker 1:

You know here we are now going into June. This will be the last month of June, right? So Q1 and Q2 will be in the books, q3 and Q4 will be in there. You should know what you're going to be looking like, and then that's just the next six months. What are you going to look like Not only six months, but also in one year, within three years, within five years? And this is what senior leaders do, and a lot of times, salespeople don't understand what senior leaders are looking at. These guys typically aren't operating in the present, they're operating in the future. They're creating the future that we're going to experience Like right now. Here it is, you know, 2025, right, in late May. And this particular present was someone else's future, probably four or five months ago or six months ago.

Speaker 1:

Right, and that's why you want to get into forecasting. How can you accurately forecast your business to be at a certain revenue point? Right, and that is very predictable. Let's say you want your business to operate like this. Let's say you're starting out in Omaha, nebraska right, and it's going to be 1,500 miles to Miami Florida. Right, and it's going to be fifteen hundred miles to Miami Florida.

Speaker 1:

Now you understand the resources that you're going to need to get there. If you're driving by car, it's going to cost X amount, it's going to take X amount of time to get there and, with a great deal of certainty, if I have the resources you know to, to to invest in my vehicle. To invest in my vehicle to make sure my car is at an operational level that it can get there, that it has enough resources to get there, it has the direction to get there and then, with a great deal of certainty, I will get there. Giving there's always going to be some tailwinds and then what we call headwinds things are going to come across. You know that, you didn't know. Oh, wow, you know I had a flat tire, this or that happened. Now I've got to have resources those are your reserves to then reinvest in your vehicle to get it back on track, get it down to Miami, florida in the time that you're looking at. I need to get there at, let's say, if I started out today and I was driving, I'm going to probably be there in two to three days. You want your business like that. So you know, if you're operating a certain revenue point today and you wanted to operate at a different revenue and profit in the future, you need to understand how you're going to get there and the investments you need to make that happen, that happen. All this is very important.

Speaker 1:

I wanted to give you that overview what five-star bdm does from a personal brand perspective, a business development perspective and an investment banking perspective, because they all work together to create a multi-million dollar business that each one, whether in the lower middle market or not, can benefit from. You know what I like how he does personal branding. I want to take advantage of that and I said great, and can we get that to a career development model? Because there's a purpose to the personal brand, right For my lens. What is that purpose? The purpose is usually career development I want to scale higher. Or it's career development I want to scale higher. Where's business development? I'm going to scale higher, right.

Speaker 1:

And then business development really is how do we scale the business and where are our roadblocks? Where do we need the investment in in order to get to our next level, which would be, again, investment banking? Why is that important? I need a capital raise to get to where I want to go, right. I need a strategic partnership to come in to get me to where I want to go.

Speaker 1:

Or you know what? It's time to sell the business. So I need to put myself in a position to make the business the most attractive, to get the most valuation for the business so that it can be acquired at the higher level and, again, I achieved my goal. All this is important for you to understand, so I wanted to bring all that to the table today, so we can begin to move forward as a community, and understanding what Five Star BDM does, and if any of this resonates with you. If you're looking to brand yourself, you're looking to develop your business at a higher level, you're looking to scale, you're looking to acquire assets for your business, these are the things I want you to talk to me about. Let's get you on track to reach your desired state. Who's your favorite podcaster? Man.

Speaker 2:

Grant man I love Grant's podcast.

Speaker 1:

Well, who's Grant? I'm going to send you the link I love Grant.

Speaker 2:

I love the interview. I've done a lot of these and this is a great one. It's always great to talk to people who know what they're doing, and it's clear you're a great host and you've done this many times before. I feel great, great that we're having this conversation here I met a new person in business who I previously didn't know. It was an amazing podcast. Grant is an amazing interviewer. I learned a lot.

Speaker 1:

I really enjoyed this. Great questions, great talk track. Super appreciate you having me on.

Speaker 3:

It's been a very fun episode to talk about a lot of things that I don't always get to dive into, so this has been a fantastic conversation.

Speaker 2:

I wouldn't be where I am here today, of course, not on this stage, However not in my current business projection and my current business model without working with you.

Speaker 3:

Follow the Brand TV broadcast host, grant McGaugh, as he visits with top executives and entrepreneurs to find out their secrets of success with their personal brand. Follow the Brand TV broadcast host as he focuses on brand development to build better relationships, bring value to your business relationships and career. You will enjoy listening to each episode that is tailored to speak to you directly. If you're looking for this type of clarity in terms of building your brand, you have tuned into the right station. Each episode will help you to shape a conversation in the five-star BDM network of 20,000 professionals and become a springboard for your corporate engagement and business opportunities. Each guest will frame their story in the areas of personal branding, business development, career development, financial empowerment and technology innovation. Grant McGaugh explains why he is the CEO and owner of his own professional career. Grant is an accomplished business leader and entrepreneur who wants to give back to individuals to grow their personal brand strategy. Tune in as he weaves his story about new possibilities, while to you exceed expectations. If you love storytelling, this show will make for fun.