Season 2 Episode 4: An Opportunity to Reimagine featuring Roy Hawkins Jr C Suite Executive Healthcare Leader

Welcome to the Follow The Brand Podcast!  I am your host Grant McGaugh CEO of 5 STAR BDM. The focus of this episode is centered on Leverage and Opportunity.  Our next guest has taken the unique skills he has acquired over 20 years of running the day-to-day operations of hospitals to the C-Suite at Atrium Health.  He is committed to improving the status of healthcare across this country and is in the business to make a difference in his community.

He uses his skillsets in business acumen, operational efficiency, and leadership development to empower and engage his workforce with innovative platforms that impact his community.   Learn the importance of having a vision that reflects on your WHY and builds powerful relationships.  

BIO

Roy Hawkins, Jr., FACHE, currently serves as the President of Atrium Health North Market 

encompassing Atrium Health Cabarrus, Atrium Health Stanly, Atrium Health University City  

and the free-standing emergency departments in Huntersville, Harrisburg, and Kannapolis.  

Roy’s focus is on achieving strategy execution for the market in alignment with Atrium  

Health’s overall goal of operational excellence in key facilities.  

Roy has served in leadership roles in academic, for-profit, not-for-profit, and government 

healthcare systems. Before joining Atrium Health, Roy served as Senior Vice President and  

Chief Executive Officer of Jackson Memorial Hospital in Miami, FL, with strategic and  

operational oversight for one of the nation’s largest hospitals. He has overseen multiple  

business units and premier service lines, including the emergency care center, the critical care division, Ryder Trauma Center, and the Miami Transplant Institute – the largest transplant center in the United States and the only center in Florida that performs every type of transplant.  

Before joining Jackson Memorial, Roy was Senior Vice President and CEO of Jackson North  

Medical Center, a 382-bed Jackson Health System-affiliated acute care hospital located in  

North Miami Beach. Roy joined Jackson Health System after serving as the Chief Operating  

Officer of Johnston-Willis Hospital, a 292-bed HCA affiliated facility in Richmond, VA. In that 

role, he led the organization through a record-breaking year inpatient volumes and  

spearheaded the hospital’s efforts to achieving Comprehensive Stroke Center certification.  

Additionally, he had executive oversight for the hospital’s Emergency Department, Surgical  

Services, Sarah Cannon Cancer Institute, and their rehabilitation unit. 

Roy also has experience in various Veteran Affairs healthcare organizations, including serving  

as interim CEO, COO, and deputy medical center director at James A. Haley Veterans’  

Hospital in Tampa, FL, as well as holding numerous executive positions at VA Sunshine  

Healthcare Network in St. Petersburg, FL, Orlando VA Medical Center, VA Southeast Network  

in Duluth, GA, and the Miami VA Healthcare System. 

Roy holds a Bachelor of Business Administration degree from Howard University in  

Washington D.C., and a Master of Health Administration degree from Florida International  

University in Miami.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!